The place to talk retail media and consumer insights!
The CPG Guys

The CPG Guys

CPG commerce industry icon Sri Rajagopalan & consumer loyalty expert Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between.

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Brand Commercial Growth with Sargento’s GM Erin Price

Recent Episodes

March 26, 2025

Brand Commercial Growth with Sargento’s GM Erin Price

The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG f...
March 22, 2025

Consumer Motivations With NielsenIQ’s COO Tracey Massey

The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and rev...
March 19, 2025

The Intersection of Data & Media with Canadian Tire’s Simone Lumsden

The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada’s most admired and trusted companies that includes a retail segmen...
March 15, 2025

Women In Retail Media Collective join The CPG Guys

The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the f...
March 12, 2025

Live from Commerce Media Brand Summit with Bayer's Chelsey Alexander

In this episode, the CPG Guys are joined by Chelsey Alexander, Vice President, Emerging Digital Platforms at Bayer Consumer Health. The episode was recorded in Atlanta GA at the Commerce Brand Media Summit in March 2025. Foll...
March 9, 2025

The CPGGUYS February 2025 industry rank punditry

The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts an...

About the Hosts

Sri Rajagopalan Profile Photo

Sri Rajagopalan

Co-Founder & Co-Host

Sri Rajagopalan has over 30 years of leadership experience at Fortune 500 companies, overseeing eCommerce and P&L for some of the most recognizable CPG brands in the world.
He has worked as Chief Customer officer at General Mills, Senior Vice President of eCommerce & Digital Sales at Revlon, Vice President of eCommerce & New Business Models at Johnson & Johnson, and General Manager of Sales & eCommerce at PepsiCo.

Peter V.S. Bond Profile Photo

Peter V.S. Bond

Co-Founder & Co-Host

Peter is the Partnership Acceleration Lead at Flywheel Digital, the leading global, real-time platform that powers eCommerce.. Previously, Peter held leadership roles at Fetch Rewards, PowerReviews, CVS Health, dunnhumby, IRi and priceline.com. He holds a BA from Wesleyan University, a MBA from The Stern School of Business at New York University and Executive Education Certificates from the Business Schools at Columbia University and Cornell University.

Jeff Malmad Profile Photo

Jeff Malmad

Host - The Mindshare Retail Media Minute

As Head of Global Commerce at Mindshare North America, Malmad helps brands understand the opportunity that emerging technology and connected devices present and pioneers the latest programs in mobile technology. His mobile-first view drives strategy and innovation across the Mindshare NA client base​; Mindshare has been awarded Mobile Marketing Association’s Global Mobile Agency of the Year twice in the last three years alone, on top of honors such as Adweek’s Media Plan of the Year Awards, IAB MIXX Awards, Mobile Marketer’s Agency of the Year, and more.

Throughout his career, Malmad has showcased his passion for digital. He joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, he built integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T, and Yahoo!.

Malmad holds a BA from Ohio State University, and is a member of the 4As Mobile Task Force. A respected industry thought leader, he’s presented for numerous conferences from Advertising Week, IAB, MediaPost, and the 4As. His insights on mobile technology and marketer opportunities have been featured in Advertising Age, Adweek, Financial Times, Mashable, Entrepreneur, and more.

Sean Halter Profile Photo

Sean Halter

Host - “CPG Bites”

Sean is the host of the weekly video series “CPG Bites” which appears on the CPG Guys LinkedIn page every Monday. He is the CEO & Founder of MiO Marketplace, the leading media intelligence tool for buyers & sellers of media. Sean also Principal at Connectivity Holdings which invests in emerging companies in the digital, data science, media and marketing landscapes. Sean hosts two notable podcasts: “The CMO Suite” and “Social Barbarians.”

Reviews

Essential for CPG Leaders Today

"Like an investment broker would watch CNBC, so should anyone in CPG listen to Sri and Peter in this podcast. They really cover all the essentials you need to succeed today with leaders that are actu…"

sdt516 | March 19, 2021

Entertaining, insightful, and actionable!

"If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I …"

ASobering | Jan. 4, 2023

Sri and Team Are Changing The Corporate Game

"So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail…"

StevenHCarroll | July 27, 2023

Love these Guys!!

"Everything I know about Retail Media Network is from CPG Guys and their conversation with the leading people from the industry is so real."

MeherPatel | April 28, 2024