The place to talk retail media and consumer insights!
The CPG Guys

The CPG Guys

CPG commerce industry icon Sri Rajagopalan & consumer loyalty expert Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between.

The player is loading ...
The CPG Guys

Recent Episodes

Jan. 11, 2025

Omnichannel success in fresh & baked with Bimbo bakeries Omar Haque

The CPGGUYS are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail M…
Jan. 8, 2025

Shaping food policy and retail industry advocacy with FMI CCO Mark Baum

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/suppli…
Jan. 4, 2025

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 2

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls betwe…
Jan. 1, 2025

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1

The CPG Guys are joined in this episode by Michael Zakkour, CEO of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline c…
Dec. 28, 2024

2024 Omnichannel Retail Recap with Flywheel's Emma Irwin

The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'. Find Emma Irwin on Linkedin: https://www.l…
Dec. 25, 2024

Retail Media 2024 Recap with Andrew Lipsman - Media, Ads + Commerce

The CPG Guys are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of o…

About the Hosts

Sri Rajagopalan Profile Photo

Sri Rajagopalan

Co-Founder & Co-Host

Sri Rajagopalan has over 30 years of leadership experience at Fortune 500 companies, overseeing eCommerce and P&L for some of the most recognizable CPG brands in the world.
He has worked as Chief Customer officer at General Mills, Senior Vice President of eCommerce & Digital Sales at Revlon, Vice President of eCommerce & New Business Models at Johnson & Johnson, and General Manager of Sales & eCommerce at PepsiCo.

Peter V.S. Bond Profile Photo

Peter V.S. Bond

Co-Founder & Co-Host

Peter is the Partnership Acceleration Lead at Flywheel Digital, the leading global, real-time platform that powers eCommerce.. Previously, Peter held leadership roles at Fetch Rewards, PowerReviews, CVS Health, dunnhumby, IRi and priceline.com. He holds a BA from Wesleyan University, a MBA from The Stern School of Business at New York University and Executive Education Certificates from the Business Schools at Columbia University and Cornell University.

Jeff Malmad Profile Photo

Jeff Malmad

Host - The Mindshare Retail Media Minute

As Head of Global Commerce at Mindshare North America, Malmad helps brands understand the opportunity that emerging technology and connected devices present and pioneers the latest programs in mobile technology. His mobile-first view drives strategy and innovation across the Mindshare NA client base​; Mindshare has been awarded Mobile Marketing Association’s Global Mobile Agency of the Year twice in the last three years alone, on top of honors such as Adweek’s Media Plan of the Year Awards, IAB MIXX Awards, Mobile Marketer’s Agency of the Year, and more.

Throughout his career, Malmad has showcased his passion for digital. He joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, he built integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T, and Yahoo!.

Malmad holds a BA from Ohio State University, and is a member of the 4As Mobile Task Force. A respected industry thought leader, he’s presented for numerous conferences from Advertising Week, IAB, MediaPost, and the 4As. His insights on mobile technology and marketer opportunities have been featured in Advertising Age, Adweek, Financial Times, Mashable, Entrepreneur, and more.

Sean Halter Profile Photo

Sean Halter

Host - “CPG Bites”

Sean is the host of the weekly video series “CPG Bites” which appears on the CPG Guys LinkedIn page every Monday. He is the CEO & Founder of MiO Marketplace, the leading media intelligence tool for buyers & sellers of media. Sean also Principal at Connectivity Holdings which invests in emerging companies in the digital, data science, media and marketing landscapes. Sean hosts two notable podcasts: “The CMO Suite” and “Social Barbarians.”