Chief Revenue Officer at Bridg
Neil is a retail veteran with over 25 years of experience working in retail & retail media. Most notably he spent 16 years at Walmart.com. The 1st 10 years were spent as a merchant leading departments such as Video Games, Toys & Sporting Goods. In 2012 Neil started the retail media business that is now called Walmart Connect. This business grew to become the largest profit line on Walmart.com's P&L. In 2017, Neil took a role as SVP leading strategic partnerships & new business for Criteo's retail media division overseeing double & triple digit growth during his 7 years. Neil recently took a role as the CRO for Bridg (a division of Cardlytics).
Prior to his career in retail, Neil played professional baseball in the Philadelphia Phillies farm system.
The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. T...