Affordable & Accessible Groceries with Dollar General’s Heather Land
The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stores in 48 states.
Follow Heather on LinkedIn at: https://www.linkedin.com/in/heather-land-97382817/
Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/
Follow Dollar General online at: https://www.dollargeneral.com/
Heather answers these questions:
- Please introduce yourself and tell us about your background and experience. What motivated you to transition from foodservice to Retail?
- How would you explain Dollar General to someone who is unfamiliar with the retailer?
- How do you see DG’s role in the food and beverage category?
- Are your food customers motivated primarily by convenience, value, assortment or some other factor?
- Given DG’s expansive footprint, how are you using that to make a positive impact when it comes to providing for and serving others?
- What are some recent examples that illustrate impact?
- And to further your reach of Serving Others, you’re now offering delivery services, too. Can you expand on that?
- As you look at the company’s consumables mix, where do you see room for innovation and expansion?
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Heather Land
As a leader of DG’s food category and driven by her passion for the fast-paced nature of retail and desire to make a tangible impact, Heather Land carries out DG’s mission of Serving Others by focusing her strategy on providing convenient access to affordable food.
Heather joined Dollar General in 2017 as a buyer and currently leads a team of merchants to carry out a customer-focused strategy that keeps the needs of families top of mind. She has been instrumental in developing programs focused on better serving specific customer demographics and tailors store assortments to ensure DG remains responsive to the evolving needs of its customers. Working in lock step with some of the largest consumer package good manufacturers, Heather and team cultivate and manage relationships, helping ensure partnerships remain strong while streamlining the delivery of products that meet the needs of DG’s customer base.
In addition to Heather’s efforts to drive DG’s success, she helps develop other female talent through the IGNITE mentorship program, DG’s Women’s Professional Network Employee Resource Group, and NextUp Nashville.
