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The CPG Guys
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The CPG Guys

CPG commerce industry icon Sri Rajagopalan & consumer loyalty expert Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between.

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Culture of Values with Dollar General's Angela Martin

Recent Episodes

Dec. 17, 2025

Culture of Values with Dollar General's Angela Martin

The CPG Guys are joined in this episode by Angela Martin, VP of Customer Insights & Branding at Dollar General. With approximately 20,000 stores, they serve communities across the country, from right around the corner. DG exi...
Dec. 16, 2025

Commerce Riff with Sri & PVSB - December 16, 2025

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Coca-Cola names a new CEO State-level changes to SNAP benefits Aldi steps on the growth pedal AI permeates the ...
Dec. 13, 2025

Best in Class Performance Marketing with Ibotta’s Bryan Leach

The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers...
Dec. 12, 2025

Exceptional Customer Engagement with Kellanova’s Joe Mueller

The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova. Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/ Follow Kellanova on LinkedIn at: https://ww...
Dec. 10, 2025

Live from unBoxed 2025 with Amazon’s Wayne Purboo

The CPG Guys are joined in this episode by Wayne Purboo, VP of Video Advertising at Amazon Ads. This episode was recorded at Amazon unBoxed 2025 in Nashville TN Follow Wayne on LinkedIn at: http://linkedin.com/in/purboo Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadver…
Dec. 9, 2025

Commerce Riff with Sri & PVSB - December 9, 2025

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Amazon tests ultra fast delivery The Kroger Co. reported strong sales for its third quarter Walgreens Expands R...

About the Hosts

Sri Rajagopalan Profile Photo
Sri Rajagopalan

Co-Founder & Co-Host

Sri Rajagopalan has over 30 years of leadership experience at Fortune 500 companies, overseeing eCommerce and P&L for some of the most recognizable CPG brands in the world.
He has worked as Chief Customer officer at General Mills, Senior Vice President of eCommerce & Digital Sales at Revlon, Vice President of eCommerce & New Business Models at Johnson & Johnson, and General Manager of Sales & eCommerce at PepsiCo.

Peter V.S. Bond Profile Photo
Peter V.S. Bond

Co-Founder & Co-Host

Peter is the Partnership Acceleration Lead at Flywheel Digital, the leading global, real-time platform that powers eCommerce.. Previously, Peter held leadership roles at Fetch Rewards, PowerReviews, CVS Health, dunnhumby, IRi and priceline.com. He holds a BA from Wesleyan University, a MBA from The Stern School of Business at New York University and Executive Education Certificates from the Business Schools at Columbia University and Cornell University.

Jeff Malmad Profile Photo
Jeff Malmad

Host - The Mindshare Retail Media Minute

As Head of Global Commerce at Mindshare North America, Malmad helps brands understand the opportunity that emerging technology and connected devices present and pioneers the latest programs in mobile technology. His mobile-first view drives strategy and innovation across the Mindshare NA client base​; Mindshare has been awarded Mobile Marketing Association’s Global Mobile Agency of the Year twice in the last three years alone, on top of honors such as Adweek’s Media Plan of the Year Awards, IAB MIXX Awards, Mobile Marketer’s Agency of the Year, and more.

Throughout his career, Malmad has showcased his passion for digital. He joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, he built integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T, and Yahoo!.

Malmad holds a BA from Ohio State University, and is a member of the 4As Mobile Task Force. A respected industry thought leader, he’s presented for numerous conferences from Advertising Week, IAB, MediaPost, and the 4As. His insights on mobile technology and marketer opportunities have been featured in Advertising Age, Adweek, Financial Times, Mashable, Entrepreneur, and more.

Sean Halter Profile Photo
Sean Halter

Host - “CPG Bites”

Sean is the host of the weekly video series “CPG Bites” which appears on the CPG Guys LinkedIn page every Monday. He is the CEO & Founder of MiO Marketplace, the leading media intelligence tool for buyers & sellers of media. Sean also Principal at Connectivity Holdings which invests in emerging companies in the digital, data science, media and marketing landscapes. Sean hosts two notable podcasts: “The CMO Suite” and “Social Barbarians.”

Reviews

Essential for CPG Leaders Today

"Like an investment broker would watch CNBC, so should anyone in CPG listen to Sri and Peter in this podcast. They really cover all the essentials you need to succeed today with leaders that are actu…"

sdt516 | March 19, 2021

Entertaining, insightful, and actionable!

"If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I …"

ASobering | Jan. 4, 2023

Sri and Team Are Changing The Corporate Game

"So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail…"

StevenHCarroll | July 27, 2023

Love these Guys!!

"Everything I know about Retail Media Network is from CPG Guys and their conversation with the leading people from the industry is so real."

MeherPatel | April 28, 2024