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The CPG Guys

Episodes

Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
May 16, 2026

Partners in Driving Brand Growth with Kroger Precision Marketing's Ba…

The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey , Senior Director at Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand adverti...

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Amazon Upfront 2026 Recap
May 13, 2026

Amazon Upfront 2026 Recap

The CPG Guys recap their attendance at the 2026 Amazon Upfront event which took place in New York City at the Beacon Theatre on May 11. To watch the replay, visit: https://advertising.amazon.com/events/upfronts Event Photo Al...

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Purpose-Driven Growth with MadTree Brewing's John FitzGerald
May 9, 2026

Purpose-Driven Growth with MadTree Brewing's John FitzGerald

The CPG Guys are joined in this episode by John FitzGerald , Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven t...

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Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira
May 6, 2026

Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira

The CPG Guys are joined in this episode by Kim Cox , Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira , Regional Product Leader, NA at NielsenIQ , the world’s leading consumer intelligence company, de...

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Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin Winsor and Tubi's Chris Grillo
May 2, 2026

Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin …

The CPG Guys are joined in this episode by Caitlin Winsor Senior Director of Media, Strategy & Investment at PepsiCo and Chris Grillo Vice President of Sales, CPG at Tubi , the most watched free TV and movie streaming service...

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Discovery-Led Commerce with TikTok's Patrick Nommensen
April 22, 2026

Discovery-Led Commerce with TikTok's Patrick Nommensen

The CPG Guys are joined in the episode by Patrick Nommensen , Head, Strategic Initiatives, AMS & Europe, E-Commerce at TikTok . This episode was record in Las Vegas at Shoptalk 2026. Follow Patrick on LinkedIn at: https://www...

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Phygital Commerce Media with Liquid Death's Benoit Vatere
April 18, 2026

Phygital Commerce Media with Liquid Death's Benoit Vatere

The CPG Guys are joined in the episode by Benoit Vatere , Chief Media Officer for Liquid Deat h. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and susta...

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The State of Venture Capital & Private Equity with In/Organic Podcast's Christian Hassold
April 15, 2026

The State of Venture Capital & Private Equity with In/Organic Podcast…

The CPG Guys are joined in this episode by Christian Hasshold, host of the In/Organic Podcast and Managing Partner of Resilient Edge M&A Advisors. Follow Christian on LinkedIn at: https://www.linkedin.com/in/hassold/ Follow t...

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Winning in Social Commerce with Gildan's Jason O'Toole & Katie Tripodi
April 11, 2026

Winning in Social Commerce with Gildan's Jason O'Toole & Katie Tripodi

The CPG Guys are joined in this episode by Jason O’Toole , Head of Connected Commerce & Media, and Katie Tripodi , Director of US Digital Merchandising and eCommerce Expansion at Gildan , a leading manufacturer of everyday ba...

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Key Themes at SXSW 2026 with Omnicom's Greg Brown
April 8, 2026

Key Themes at SXSW 2026 with Omnicom's Greg Brown

The CPG Guys are joined in this episode by Greg Brown , SVP of Innovation for the DAS Group of Agencies at Omnicom . Greg joins to share key themes coming from the 2026 SXSW which dedicates itself to helping creative people a...

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Local Brand Building at Scale with Ace Hardware's Kim Lefko
April 4, 2026

Local Brand Building at Scale with Ace Hardware's Kim Lefko

The CPG Guys are joined in this episode by Kim Lefko, SVP and Chief marketing Officer at Ace Hardware, which has over 5,000 stores around the world with the majority of those stores independently owned and operated by local e...

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The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker
April 1, 2026

The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker

The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, health...

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Advertising in Everyday Moments with DoorDash's Vassili Samolis
March 28, 2026

Advertising in Everyday Moments with DoorDash's Vassili Samolis

The CPG Guys are joined in this episode by Vassili Samolis , Head of Ad Product at DoorDash , one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the...

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2026 Early Emerging CPG Themes with CPGGUYS Hosts Sri & PVSB
March 18, 2026

2026 Early Emerging CPG Themes with CPGGUYS Hosts Sri & PVSB

The CPGGUYS hosts Sri Rajagopalan & Peter VS Bond discuss the emerging themes that dominated the first quarter of 2026 in the CPG and retail industry. From their iconic visit to CAGNY summarizing the presentations of 21 CEO's...

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Expanding What's Possible for Retail Execution with FORM's David Gottlieb & Jeff Wrona
March 14, 2026

Expanding What's Possible for Retail Execution with FORM's David Gott…

The CPG Guys are joined in this episode by David Gottlieb , Chief Revenue officer and Jeff Wrona , VP Product, Image Recognition for FORM , the makers of the award-winning market execution software GoSpotCheck and FORM OpX, a...

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Home Care Redefined with The Clorox Company's Oksana Sobol
March 11, 2026

Home Care Redefined with The Clorox Company's Oksana Sobol

The CPG Guys are joined in this episode by Oksana Sobol, Vice President of Insights & Decision Intelligence at The Clorox Company, Follow Oksana on LinkedIn at: https://www.linkedin.com/in/oksanasobol/ Follow The Clorox Compa...

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Innovation & Growth with Kimberly-Clark's Patricia Corsi & Craig Slavtcheff
March 7, 2026

Innovation & Growth with Kimberly-Clark's Patricia Corsi & Craig Slav…

The CPG Guys are joined in this episode by Particia Corsi, Chief Growth Officer & Craig Slavtcheff, Chief R&D Officer at Kimberly-Clark, manufacturer of trusted brands that are an indispensable part of life for people in more...

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CAGNY 2026 Post-Mortem with RBC Capital Markets’ Nik Modi
Feb. 28, 2026

CAGNY 2026 Post-Mortem with RBC Capital Markets’ Nik Modi

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for a CAGNY 2026 post-mortem conversation. Follow Nik Modi on LinkedIn at: https://www.l...

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CAGNY 2026 Recap
Feb. 22, 2026

CAGNY 2026 Recap

In this episode, Sri & PVSB recap the highlights from the 2026 Consumer Analysts Group of New York (CAGNY) annual conference. Read our recaps at Mass Market Retailers here: https://massmarketretailers.com/tag/cagny-2026/ To l...

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Fixing Paid Social for Retailer Sales with Ampd's Joshua Gebhardt & Brandon Nutter
Feb. 18, 2026

Fixing Paid Social for Retailer Sales with Ampd's Joshua Gebhardt & B…

The CPG Guys are joined in this episode by J oshua Gebhardt CEO & Co-Founder and Brandon Nutter , CTO & Co-Founder of Ampd which connects paid social campaigns to actual sales at retailers, unlocking new, full-funnel targetin...

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Live from FMI Midwinter 2026 with AWS's Justin Honaman
Feb. 14, 2026

Live from FMI Midwinter 2026 with AWS's Justin Honaman

The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded ...

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Super Bowl 2026 Ad Recap
Feb. 10, 2026

Super Bowl 2026 Ad Recap

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 60, February 8, 2026. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommer...

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Real Time Bidding in Retail Media with Macy’s Michael Krans and Pentaleap’s Andreas Reiffen
Feb. 7, 2026

Real Time Bidding in Retail Media with Macy’s Michael Krans and Penta…

The CPG Guys are joined in this episode by Michael Krans, Vice President of Retail Media at Macy’s Inc. and Andreas Reiffen, Founder and CEO of Pentaleap, a best-in-class ad-serving platform focused on relevance, transparency...

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Live from CES 2026 with Amazon’s Sarah Iooss
Feb. 4, 2026

Live from CES 2026 with Amazon’s Sarah Iooss

The CPG Guys are joined in this episode by Sarah Iooss, Director of Global Agency & Global Twitch at Amazon Ads, the retail media division of Amazon. This episode was recorded at CES 2026 in Las Vegas Nevada. Find Sarah on Li...

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