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The CPG Guys

Episodes

Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
May 16, 2026

Partners in Driving Brand Growth with Kroger Precision Marketing's Ba…

The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey , Senior Director at Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand adverti...

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Amazon Upfront 2026 Recap
May 13, 2026

Amazon Upfront 2026 Recap

The CPG Guys recap their attendance at the 2026 Amazon Upfront event which took place in New York City at the Beacon Theatre on May 11. To watch the replay, visit: https://advertising.amazon.com/events/upfronts Event Photo Al...

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Commerce Riff with Sri & PVSB - May 12, 2026
May 12, 2026

Commerce Riff with Sri & PVSB - May 12, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Giant Eagle partners with ibotta General Mills Leadership Kraft Heinz increases marketing $$$ Doordash results ...

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Purpose-Driven Growth with MadTree Brewing's John FitzGerald
May 9, 2026

Purpose-Driven Growth with MadTree Brewing's John FitzGerald

The CPG Guys are joined in this episode by John FitzGerald , Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven t...

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Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira
May 6, 2026

Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira

The CPG Guys are joined in this episode by Kim Cox , Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira , Regional Product Leader, NA at NielsenIQ , the world’s leading consumer intelligence company, de...

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Commerce Riff with Sri & PVSB - May 5, 2026
May 5, 2026

Commerce Riff with Sri & PVSB - May 5, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Kimberly-Clark Q1 2026 Results Unilever Q1 2026 Results Walmart Scintilla Media Data Feed Reddit Q1 2026 Result...

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Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin Winsor and Tubi's Chris Grillo
May 2, 2026

Driving Full Funnel Brand Equity Through Tubi with PepsiCo's Caitlin …

The CPG Guys are joined in this episode by Caitlin Winsor Senior Director of Media, Strategy & Investment at PepsiCo and Chris Grillo Vice President of Sales, CPG at Tubi , the most watched free TV and movie streaming service...

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Commerce Riff with Sri & PVSB - April 28, 2026
April 28, 2026

Commerce Riff with Sri & PVSB - April 28, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: KDP Quarterly earnings Gen Z pre-games drinking before heading out Microsoft Voluntary Retirements TikTok Measu...

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Closing the CPG Gender Gap with The Female Quotient's Shelley Zalis
April 25, 2026

Closing the CPG Gender Gap with The Female Quotient's Shelley Zalis

The CPG Guys are joined in this episode by Shelley Zalis , Founder & CEO of The Female Quotient . Founded in 2007, The Female Quotient (The FQ) is an equality services company that provides thought leadership platforms for wo...

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Discovery-Led Commerce with TikTok's Patrick Nommensen
April 22, 2026

Discovery-Led Commerce with TikTok's Patrick Nommensen

The CPG Guys are joined in the episode by Patrick Nommensen , Head, Strategic Initiatives, AMS & Europe, E-Commerce at TikTok . This episode was record in Las Vegas at Shoptalk 2026. Follow Patrick on LinkedIn at: https://www...

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Commerce Riff with Sri & PVSB - April 21, 2026
April 21, 2026

Commerce Riff with Sri & PVSB - April 21, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Uber Invests More in Delivery Hero DGMN introduces in-store audio Conagra's new CEO Goop Kitchen CPG Guys Websi...

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Phygital Commerce Media with Liquid Death's Benoit Vatere
April 18, 2026

Phygital Commerce Media with Liquid Death's Benoit Vatere

The CPG Guys are joined in the episode by Benoit Vatere , Chief Media Officer for Liquid Deat h. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and susta...

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The State of Venture Capital & Private Equity with In/Organic Podcast's Christian Hassold
April 15, 2026

The State of Venture Capital & Private Equity with In/Organic Podcast…

The CPG Guys are joined in this episode by Christian Hasshold, host of the In/Organic Podcast and Managing Partner of Resilient Edge M&A Advisors. Follow Christian on LinkedIn at: https://www.linkedin.com/in/hassold/ Follow t...

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Commer Riff with Sri & PVSB - April 14, 2026
April 14, 2026

Commer Riff with Sri & PVSB - April 14, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Unilever acquires GRÜNS Sazerac Counters Pernod Ricard for Brown-Forman Nutella in Space Upfront Season CPG Guy...

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Winning in Social Commerce with Gildan's Jason O'Toole & Katie Tripodi
April 11, 2026

Winning in Social Commerce with Gildan's Jason O'Toole & Katie Tripodi

The CPG Guys are joined in this episode by Jason O’Toole , Head of Connected Commerce & Media, and Katie Tripodi , Director of US Digital Merchandising and eCommerce Expansion at Gildan , a leading manufacturer of everyday ba...

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Key Themes at SXSW 2026 with Omnicom's Greg Brown
April 8, 2026

Key Themes at SXSW 2026 with Omnicom's Greg Brown

The CPG Guys are joined in this episode by Greg Brown , SVP of Innovation for the DAS Group of Agencies at Omnicom . Greg joins to share key themes coming from the 2026 SXSW which dedicates itself to helping creative people a...

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Commerce Riff with Sri & PVSB - April 7, 2026
April 7, 2026

Commerce Riff with Sri & PVSB - April 7, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Amazon FBA Surcharge Container Store gets a new owner Kristin Wolf promoted at Ulta Home Depot's new CTO CPG Gu...

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Local Brand Building at Scale with Ace Hardware's Kim Lefko
April 4, 2026

Local Brand Building at Scale with Ace Hardware's Kim Lefko

The CPG Guys are joined in this episode by Kim Lefko, SVP and Chief marketing Officer at Ace Hardware, which has over 5,000 stores around the world with the majority of those stores independently owned and operated by local e...

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The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker
April 1, 2026

The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker

The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, health...

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Commerce Riff with Sri & PVSB - March 31, 2026
March 31, 2026

Commerce Riff with Sri & PVSB - March 31, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Dollar General getting new CEO Pernod Ricard / Brown-Forman merger talks Henkel buys OlaplexThe perils of AI-ge...

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Advertising in Everyday Moments with DoorDash's Vassili Samolis
March 28, 2026

Advertising in Everyday Moments with DoorDash's Vassili Samolis

The CPG Guys are joined in this episode by Vassili Samolis , Head of Ad Product at DoorDash , one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the...

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Commerce Riff with Sri & PVSB - March 24, 2026
March 24, 2026

Commerce Riff with Sri & PVSB - March 24, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: GLP-1 McCormick to acquire Unilever Food Brands Last Mile Delivery General Mills woes CPG Guys Website: http://...

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2026 Early Emerging CPG Themes with CPGGUYS Hosts Sri & PVSB
March 18, 2026

2026 Early Emerging CPG Themes with CPGGUYS Hosts Sri & PVSB

The CPGGUYS hosts Sri Rajagopalan & Peter VS Bond discuss the emerging themes that dominated the first quarter of 2026 in the CPG and retail industry. From their iconic visit to CAGNY summarizing the presentations of 21 CEO's...

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Commerce Riff with Sri & PVSB - March 17, 2026
March 17, 2026

Commerce Riff with Sri & PVSB - March 17, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: McKinsey AI Breach Ulta Beauty Results Target price reductions Kroger Growth Priorities CPG Guys Website: http:...

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