The player is loading ...
Sign up to get updates from us
THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative is changing by the hour. We are joined by special guest Ajay Sharma, VP at Bayer, who has also been our special guest interviewer on a previous episode with Nicole Vinson from Kellanova.
Find Anastasia Leng on Linkedin : https://www.linkedin.com/in/aleng/
Find CreativeX on Linkedin : https://www.linkedin.com/company/creativex/
Find CreativeX online : https://www.creativex.com/
Here's what we asked her :
1. Your career - UPenn to google to a startup founder at hatch.co to CreativeX. Take us through the years and your advice for anyone wanting to follow in your footsteps as a creative captain running such a creative agency.
2. We are at creative’s most important gathering in the world, so far what have you seen that captivates the mind as a consumer of content?
3. As brands build creative content, what role does data play in the final product? This includes both data to create content and data that is produced from content.
4. No better place than Cannes to see the evolution of creative excellence. Take us through your own experiences as CEO of CreativeX what you have seen evolve over the last few years and decade. Does the pre covid post covide digital creator economy mean anything?
5. AI is all around us - its a buzzword to many, many functions have been using it for ever. How AI is changing what creative excellence means. Will generative AI allow auto creation of campaigns? Is that a good thing?
6. Finally, touching creative all the time - what is your advice to building brands in a digital age?
7. In a digital creator economy, everyone is doing creative. How do large brands responds and how do agencies respond?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Founder & CEO of CreativeX
Anastasia Leng is the founder & CEO of CreativeX, a technology company that powers creative-decision making for the world’s best brands.
Prior to that, Anastasia co-founded Hatch.co, an ecommerce company that was selected as one of Time Magazine’s Top 10 Startups to Watch in New York, one of TimeOut NY's Best New Shopping Sites of 2013, as well as one of the four most innovative retail companies by the National Retail Federation.
Prior to Hatch, Anastasia spent 5+ years at Google, working in New Business Development and Product Marketing. She led entrepreneurship efforts in Europe, Africa, & the Middle East and was responsible for early-stage partnerships for Google Voice, Chrome, and Wallet.
Anastasia graduated from the University of Pennsylvania with a triple major in Psychology, Sociology, and French. She’s been a nomad all her life and has lived in Bahrain, Vietnam, Hungary, Russia, France, England, and the US. She remains a mediocre tennis player and an aspiring writer.
