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The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability.
Follow Julie Bowerman on LinkedIn at: https://www.linkedin.com/in/juliebowerman/
Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/
Follow Kellanova online at: https://www.kellanova.com/us/en/home.html
Julie answers these questions:
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Chief Marketing Officer at Kellanova
Julie Bowerman has over 25 years of CPG experience in a variety of marketing, commercial and digital roles. Julie has been with Kellanova (previously Kellogg’s) for 5 years and is currently the Chief Marketing Officer of North America. Her first role at Kellanova was the Global Digital Customer and Consumer Experience Officer with responsibility for Kellanova’s $750M+ online ecommerce business, all digital brand experiences, global media planning and buying and shopper marketing. Prior to Kellanova’s, she was the SVP of Global Ecommerce and Digital Engagement for Hain Celestial, a leading global organic food and personal care company. Julie was GM of Hain’s ecommerce business which included accountability to the $135M P&L, retail partnerships, digital marketing and brand experience across their portfolio of 55+ brands.
Prior to Kellanova and Hain Celestial, Julie spent most of her career at Coca-Cola. Her most recent role at Coca-Cola was Global Vice President of Shopper Marketing and eCommerce where she was responsible for the strategy and execution of Coke’s global ecommerce business and shopper marketing capability. Previous to that role, she built Coca-Cola’s US ecommerce business where she was accountable to develop Coke’s US ecommerce vision and strategy as well as run and manage the P&L. Julie also led digital marketing for the Coke portfolio and started their loyalty and CRM program known as My Coke Rewards. Her early years at Coke included traditional CPG roles in brand marketing, media, promotions, customer management and commercial strategy an… Read More
