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Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but have brands responded?
We asked (answers in content) : (BONUS : Mystic pizza vs New Haven vs NJ tomato pies)🙀😡
1. Are brands delivering #SEO A + content that consumers seek? Maybe
2. Private label - continue the good fight? No, the impact is minimal
3. How will consumers engage with brands hereon? Digital
4. Can perishable brands build an effective #DTC strategy? Tough
5. How should brands look at technology as an asset vs a service? Good talk
6. Is #ecommerce above or below the line? Ep 5
7. Which brand CRM strategies are poised to succeed in #omnichannel digital? Weakness
8. How do brands need to organize internally? Irrelevant
Video : https://tinyurl.com/brandtransformationvideo
Podcast : https://tinyurl.com/branddigitaltransformation
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CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
SVP Commerce at Omnicom Commerce Group
Bryan Gildenberg serves as senior vice president commerce of the Omnicom Commerce Group (ORG). Gildenberg is an established retail expert and previously was chief knowledge officer for Kantar's retail consulting practice and a member of the practice's executive committee. He led the company's analysis and insight offer and is an established writer, speaker and media commentator.
