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The CPG Guys

Personalization Episodes

Dec. 7, 2024

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa…

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The ...

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Nov. 27, 2024

Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke

The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed. Follow …

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Nov. 23, 2024

Building Brand Connections to Consumers With Kimberly-Clark’s Stacie …

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon. This episode is sponsored by Epsilon. Follow Stacie Medley on LinkedIn h...

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Nov. 20, 2024

Live from Groceryshop with AD USA's Melissa Emerich

The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024. Foll...

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Nov. 16, 2024

Retail Media Leadership in Canada with Loblaw's Lauren Steinberg

The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Rea...

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Nov. 6, 2024

Multi-Touch Attribution Measurement with Amazon’s Paula Despins

The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads. This episode was recorded in Austin Texas during the annual Amazon unBoxed event. Follow Paula Despins on ...

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Oct. 30, 2024

Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick …

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and onlin...

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Oct. 23, 2024

Amazon unBoxed 2024 Recap

Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platfor...

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Oct. 12, 2024

From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mar…

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to bui...

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Oct. 3, 2024

Streaming TV Media - CTV's Latest with Roku's Jake Piasecki

The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming …

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Sept. 21, 2024

The Transaction Moment with ADUSA's Bobby Watts and Rokt's Stephen Ri…

The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization. This episode is sponsored...

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Sept. 19, 2024

Winning Strategies in Retail Media Performance Marketing with Glanbia…

The CPG Guys are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement. Find Jamie Williams on Linkedin at...

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Sept. 10, 2024

Engaging and Personalized Shopper Journey Content with Yann from VML …

The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel r...

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Sept. 3, 2024

Retail Media Today and Raising the Bar with IAB's Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold b...

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Aug. 24, 2024

Connected Commerce with Omnicom Media Group’s Joanna O’Connell & Flyw…

The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel. ...

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