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The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own leadership of people, data and MAP. This is the first episode of Women's month. In March, we will feature the amazing female leaders who have shaped the CPG industry and Omnichannel retail.
**NOTE : at the time of this recording, Diana's title was Chief growth officer, and since then her role has evolved to be the first ever Chief Experience Officer for Sam's Club.**
Find Diana Marshall on Linkedin at : https://www.linkedin.com/in/diana-marshall-a089623/
Find Sam's Club on Linkedin at : https://www.linkedin.com/company/sam's-club/
Find Sam's Club online at : https://www.samsclub.com/
Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
04:35 - What’s the secret sauce to getting new members?
07:57 - What role does retail media play in driving growth?
13:12 - What data assets are available to vendors in MAP?
16:05 - What’s the secret sauce to brining in new members?
18:00 - What advice do you offer brands for growth?
24:27 - What trends are you focused on for growth?
27:26 - How have mentors played a role in your career development?
34:00 - How will AI play a role in accelerating growth at Sam’s Club?