The Evolution of Retail Media with Walmart Connect’s Doug Jossem

The CPG Guys are joined in this episode by Doug Jossem, Head of Food at Walmart Connect, the retail media arm of Walmart.

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Doug answers these questions:

1. Take us through the years of your career development from CNN, Yahoo, Twitter, Comedy Central to WMC head of food. Any advice for those wishing to follow in your footsteps?
2. What does leadership for WMC in the food consumables space mean? How do you bring your authenticity to how you deliver for WMC?
3. What makes WMC a unique value proposition for brands? Why should they invest with you?
4. When brands invest with you, what measurement and metrics can they expect? How do you measure success?
5. Take us through the portfolio of on-site and off site offerings at WMC.
6. In store retail media is getting a lot of attention. What does this mean for WMC and how are you connecting with merchants on this?
7. WMC can be a national media provider for brands. How are you working your way to that? What makes the value proposition strong as a national media provider.
8. How do you see retail media evolving in the next few years? 

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