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The CPG Guys

Episodes

March 26, 2025

Brand Commercial Growth with Sargento’s GM Erin Price

The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG f...

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March 22, 2025

Consumer Motivations With NielsenIQ’s COO Tracey Massey

The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and rev...

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March 19, 2025

The Intersection of Data & Media with Canadian Tire’s Simone Lumsden

The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada’s most admired and trusted companies that includes a retail segmen...

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March 15, 2025

Women In Retail Media Collective join The CPG Guys

The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the f...

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March 12, 2025

Live from Commerce Media Brand Summit with Bayer's Chelsey Alexander

In this episode, the CPG Guys are joined by Chelsey Alexander, Vice President, Emerging Digital Platforms at Bayer Consumer Health. The episode was recorded in Atlanta GA at the Commerce Brand Media Summit in March 2025. Foll...

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March 9, 2025

The CPGGUYS February 2025 industry rank punditry

The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts an...

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March 5, 2025

Customer First Decisions with Kellanova CCO Carrie Sander

In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company. Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04 Find K...

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March 1, 2025

Leadership with Sam's Club's EVP & CXO Diana Marshall

The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own l...

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Feb. 25, 2025

Live from CAGNY 2025 with RBC Capital Markets' Nik Modi

The CPG Guys interview RBC Capital Markets' Managing Director Nik Modi at the 2025 Consumer Analyst Group of New York conference in Orlando FL. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Foll...

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Feb. 24, 2025

The CPG Industry CAGNY 2025 Recap By The CPGGUYS

In this episode, the CPG Guys analyze the 2025 Consumer Analyst Group of New York (CAGNY) conference. To learn more about CAGNY, click here: https://consumeranalystgroupny.com/ To access all of the CAGNY presentations, click ...

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Feb. 22, 2025

THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ

This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar ...

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Feb. 20, 2025

Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner

The CPGGUYS are joined in this episode by the CEO of Nature's bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our fav...

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Feb. 15, 2025

The Big Picture with Danone's Christian Stammkoetter

This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter , who is Danone ’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain a...

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Feb. 10, 2025

Super Bowl 2025 Ads Recap

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025. This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experie...

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Feb. 8, 2025

Live from Chile at Walmart Connect's Accelerate Supplier Summit with …

PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile. This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Sum...

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Feb. 5, 2025

Retail Media Executive Education May 2025 with Cornell University's D…

The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on reta...

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Feb. 2, 2025

Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exch…

The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment execute...

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Jan. 29, 2025

The Annual FMI mid winter conference and its relevance to the food in…

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplie...

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Jan. 25, 2025

Retail media measurement captaincy with Albertsons media collective's…

The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is...

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Jan. 22, 2025

Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Wel…

The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board s...

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Jan. 15, 2025

The Role of Private Label in Driving Brand Retail Media Investment wi…

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies. Specializing in designing compelling brand ex...

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Jan. 11, 2025

Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque

The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo Bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail M...

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Jan. 8, 2025

Shaping food policy and retail industry advocacy with FMI CCO Mark Ba…

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplie...

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Jan. 4, 2025

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - …

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls betwee...

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