The place to talk retail media and consumer insights!
The CPG Guys

Season 1

Oct. 1, 2025

Scaling a Startup Brand from Being at General Mills with Sarah Leinbe…

The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand sp...

Listen to the Episode
Sept. 27, 2025

Full View Omnichannel Measurement with NielsenIQ's Kim Cox

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce & Global Snapshots at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding ...

Listen to the Episode
Sept. 24, 2025

Retail Media & CTV with Roku's Jordan Rost & Merkle's Jeff Bustos

The CPG Guys are joined in this episode by Jordan Rost, head of Ad Marketing for Roku & Jeff Bustos, SVP retail media analytics at Merkle. Jeff is a repeat guest on the CPG Guys and we have had great conversations on the role...

Listen to the Episode
Sept. 20, 2025

Building Iconic Brands in the Age of Influencers with Georgia-Pacific…

The CPG Guys are joined in this episode by Laura Knebusch, SVP CPG Marketing & CX at Geaorgia-Pacific, the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging...

Listen to the Episode
Sept. 17, 2025

Full Funnel Retail Media in Canada with Walmart Connect's Lesley Conw…

The CPG Guys are joined in this episode by Lesley Conway, VP & Head of Walmart Connect Canada, the Retail Media arm of Walmart's Canadian retail division. Follow Lesley on LinkedIn at: https://www.linkedin.com/in/lesleyconway...

Listen to the Episode
Sept. 13, 2025

Better Cooked Food On-The-Go with Red's All Natural's Ben Johnson

The CPG Guys are joined in this episode by Ben Johnson, SVP of Marketing at Red’s All Natural. Red’s is on a mission to cook food better for people with big things to do. They know they are a good small part of consumers’ gre...

Listen to the Episode
Sept. 10, 2025

H1 ‘25 Earning Insights with RBC Capital Markets’ Nik Modi

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets. We actually cover 12 publicly traded company stocks and get Nik's opinion on what's wor...

Listen to the Episode
Sept. 3, 2025

Commerce Acceleration with Flywheel’s Claudia Johnson

The CPG Guys are joined in this episode by Claudia Johnson, Technical Advisor to the CEO of Flywheel Commerce Network, the commerce acceleration division of Omnicom. Follow Claudia on LinkedIn at: https://www.linkedin.com/in/...

Listen to the Episode
Aug. 30, 2025

CPG Brand Strategy & Growth with NielsenIQ's Ron Bielski

The CPGGUYS are joined in this episode by Ron Bielski, Managing partner, Global FMCG lead of NielsenIQ Next which is the strategy, growth and transformation consulting division of NIQ. This episode is an industry focused one ...

Listen to the Episode
Aug. 27, 2025

Incremental Growth for CPG Brands with DoorDash Ads' Toby Espinosa

The CPG Guys are joined in this episode by Toby Espinosa, Vice President of Ads at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the ...

Listen to the Episode
Aug. 23, 2025

Enabling Immersive Brand Experiences with Instacart's Ali Miller & Ti…

The CPG Guys are joined in this episode by Ali Miller, General Manager of Advertising & Tim Castelli, VP of Ad Sales at Instacart, the leading grocery technology company in North America, works with grocers and retailers to t...

Listen to the Episode
Aug. 20, 2025

Paranoia Breeds Innovation with Mercado Libre's Sean Summers

The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America’s leading e-commerce technology com...

Listen to the Episode
Aug. 16, 2025

DIY Retail Media with Ace Hardware's Molly Hjelm

The CPG Guys are joined in this episode by Molly Hjelm, Corporate VP of Red Vest Media, the retail media division of Ace Hardware, the largest retailer-owned hardware cooperative in the world with over 5,900 locally-owned and...

Listen to the Episode
Aug. 13, 2025

Live from Cannes Lions with Barilla Group’s Mariama Kamanda & Kroger/…

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group. This episode was recor...

Listen to the Episode
Aug. 9, 2025

Affordable & Accessible Groceries with Dollar General’s Heather Land

The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stor...

Listen to the Episode
Aug. 2, 2025

Brand Advertising Through Measurable Social Media with Snap Inc.’s Al…

The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, li...

Listen to the Episode
July 30, 2025

The CPGGUYS Summer '25 Industry Rank Punditry

The CPG Guys Sri Rajagopalan & Peter VS Bond muse current industry topics. Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/ Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/ Find the CPGGUYS on Linkedin here : https://www.link…

Listen to the Episode
July 26, 2025

LIVE from Cannes Lions with Perdue's Jody Hallman & Colle McVoy's Kat…

This episode was shot LIVE at the Cannes Lions festival of creativity at Cannes, France. **A reminder - LIVE episodes are taken from conference floors, there may be background noise or interference** The CPGGUYS are joined by...

Listen to the Episode
July 23, 2025

Live from Cannes Lions 2025 with E.L.F. Beauty's Laurie Lam & Day One…

In this episode, the CPG Guys are joined by Laurie Lam, Chief Brand Officer at E.L.F. Beauty & Josh Rosenberg, the founder & CEO of Day One Agency. This episode was recorded at the 2025 Cannes Lions International Festival of ...

Listen to the Episode
July 19, 2025

Live from Cannes with Primo Brands’ Kheri Holland Tillman & Doner’s D…

The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network. This episode was recorded at the 2025 Cannes Lions International Festiva...

Listen to the Episode
July 16, 2025

Live from Cannes Lions with U.S. Bank’s Michael Lacorazza & Supergood…

The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertisi...

Listen to the Episode
July 5, 2025

Live from Cannes Lions 2025 with Snap Inc.'s Abby Laursen

The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the m...

Listen to the Episode
July 2, 2025

Brand & Creator Commerce with TikTok’s Ajay Salpekar

Send us a text The CPG Guys are joined in this episode by Ajay Salpekar, the GM of Brand & Creator Commerce at TikTok, the world's leading social destination for short-form video. Follow Ajay on LinkedIn at: https://www.linkedin.com/in/salpekar/ Follow TikTok on LinkedIn at: https://www.linkedi…

Listen to the Episode
June 25, 2025

Seamless Omnichannel Digital Customer Experiences with Schnuck's Cris…

Send us a text The CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in four states throughout the Midwest. This ep…

Listen to the Episode