The place to talk retail media and consumer insights!
The CPG Guys

Season 1

Feb. 20, 2025

Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner

The CPGGUYS are joined in this episode by the CEO of Nature's bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our fav...

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Feb. 15, 2025

The Big Picture with Danone's Christian Stammkoetter

This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter , who is Danone ’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain a...

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Feb. 10, 2025

Super Bowl 2025 Ads Recap

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025. This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experie...

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Feb. 8, 2025

Live from Chile at Walmart Connect's Accelerate Supplier Summit with …

PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile. This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Sum...

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Feb. 5, 2025

Retail Media Executive Education May 2025 with Cornell University's D…

The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on reta...

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Feb. 2, 2025

Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exch…

The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment execute...

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Jan. 29, 2025

The Annual FMI mid winter conference and its relevance to the food in…

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplie...

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Jan. 25, 2025

Retail media measurement captaincy with Albertsons media collective's…

The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is...

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Jan. 22, 2025

Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Wel…

The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board s...

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Jan. 15, 2025

The Role of Private Label in Driving Brand Retail Media Investment wi…

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies. Specializing in designing compelling brand ex...

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Jan. 11, 2025

Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque

The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo Bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, …

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Jan. 8, 2025

Shaping food policy and retail industry advocacy with FMI CCO Mark Ba…

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplie...

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Jan. 4, 2025

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - …

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls betwee...

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Jan. 1, 2025

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - …

The CPG Guys are joined in this episode by Michael Zakkour, CEO of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline co...

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Dec. 28, 2024

2024 Omnichannel Retail Recap with Flywheel's Emma Irwin

The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'. Find Emma Irwin on Linkedin: https://www.li...

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Dec. 25, 2024

Retail Media 2024 Recap with Andrew Lipsman - Media, Ads + Commerce

The CPG Guys are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of ou...

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Dec. 21, 2024

Retail Media & Measurement Standards with IAB's Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metri...

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Dec. 7, 2024

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa…

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The ...

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Dec. 4, 2024

Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser

The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network. This episode from recorded at the 2024 Walmart Ma...

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Nov. 27, 2024

Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke

The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed. Follow …

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Nov. 23, 2024

Building Brand Connections to Consumers With Kimberly-Clark’s Stacie …

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon. This episode is sponsored by Epsilon. Follow Stacie Medley on LinkedIn h...

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Nov. 20, 2024

Live from Groceryshop with AD USA's Melissa Emerich

The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024. Foll...

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Nov. 16, 2024

Retail Media Leadership in Canada with Loblaw's Lauren Steinberg

The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Rea...

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Nov. 13, 2024

Winning Consumer Attention with RR Donnelley's Lisa Pruett & Hans Fis…

The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physic...

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