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The CPG Guys, Sri & PVSB, are joined in this episode by Sarah Dajani, VP of Operations at Boosted Commerce, a FBA (Fulfillment by Amazon) aggregator focused on accelerating the growth of beloved consumer brands.
Follow Sarah Dajani on LinkedIn at: https://www.linkedin.com/in/sdajani/
Follow Boosted Commerce on LinkedIn at: https://www.linkedin.com/company/boostedcommerce/
Follow Boosted Commerce online at: https://boostedcommerce.com/
Sarah answers these questions:
1) You have a background in food & beverage marketing as well as personal care. Please share with us a bit about your journey and how it led you to Boosted Commerce?
What are some of the current market conditions that make FBA aggregation one of the hottest verticals going on right now?
2) Please tell us about Boosted Commerce and your unique approach to acquiring beloved consumer brands?
3) Why is the CPG space such an interesting opportunity for acquisition? What do you look for when building out a portfolio?
5) How do these brands find their way into the Boosted portfolio? Are you seeking them out and, if so, what resources are you using to identify the needles in the haystack?
6) What resources & capabilities does Boosted Commerce bring to bear on accelerating these brands that you are acquiring? Why are these often completely new to these brands?
7) What are the key components that Boosted Commerce activates against to deliver repeatable success as you acquire & scale these businesses?
8) Is the end goal to build a sustainable portfolio of brands, is it to build and sell to a larger manufacturer for their portfolio? Help us understand the end-state a little better.
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