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The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The firest iteration of results is to be published at FMI mid winter in late Jan 2025.
Follow Mark Baum on LinkedIn here: https://www.linkedin.com/in/mark-baum-28b8822/
Follow FMI on LinkedIn here: https://www.linkedin.com/company/fmithefoodindustryassociation/
Follow FMI online here: https://www.fmi.org/
Follow Liz Buchanan on LinkedIn here: https://www.linkedin.com/in/liz-buchanan-35b2007/
Follow NIQ on LinkedIn here: https://www.linkedin.com/company/nielseniq/
Follow NIQ online here: https://nielseniq.com/global/en/
We asked Liz & Mark these questions:
1) Why partner on retail media, why now? Mark follows Liz.
2) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? Mark goes first.
3) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?
4) what is NIQ’s offerings on retail media? How does this complement what you do
5) why partner on retail media, why now?
6) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution?
7) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?
8) what is NIQ’s offerings on retail media? How does this complement what you do?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
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President, North America at NielsenIQ
Liz Buchanan leads the North American business for NielsenIQ, a global information services firm serving the consumer goods and retail industries. In this role, she is accountable for the U.S. and Canadian markets, across all NIQ business lines and customer segments.
During her 17 years at NIQ, Liz has held various leadership roles in customer success, sales, product development and technology deployment. Most recently, she oversaw NIQ’s customer facing analytics and servicing teams around the world and led the successful rollout of the NIQ self-serve analytics platform, NIQ Discover, across 85 countries.
She has worked extensively across the U.S. and global markets. She has specific expertise in data governance and stewardship, data management processes, technologies and analytics. She regularly consults with customers to help them achieve their transformation goals in this rapidly evolving space.
Liz currently serves as an Executive Sponsor for the Women in NielsenIQ (WIN) employee resource group. She sits on the Board of Directors for the Chicago chapter of Cradles to Crayons, a non-profit organization focused on providing essentials to children facing clothing insecurity. She also serves on the Board of Directors of Chicago Humanities (formerly the Chicago Humanities Festival) and World Business Chicago.
Liz is an active champion for civic causes, regularly dedicating her time advocating for diverse political representation through fundraising, organizing and policy work at the local and national level. Liz is a Class of 2022 … Read More
SVP Industry Relations & Chief Collaboration officer at FMI
Mark Baum currently serves as Senior Vice President of Industry Relations and Chief Collaboration Officer for FMI. In this role, Baum engages retailer, manufacturer, supplier, and service provider CEOs to further trading partner collaboration, leading to operational improvements and growth opportunities across all segments of the food retail supply chain. Prior to joining FMI, Baum was a Managing Partner of MARCAT Group, LLC a consulting/advisory firm specializing in business, market, channel, and customer development. Baum is known for his intricate knowledge of every aspect of the food, beverage and related businesses, and is recognized among the foremost experts in the design, management, and execution of strategy, sales, marketing, and merchandising activities throughout the industry.
