PVSB is joined in this episode by Allume Group's CEO Andrea K. Leigh & VP of Operations Melissa Ardavany as they recap the recent 2023 Groceryshop industry event.
Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andreakleigh/
Follow Melissa on LinkedIn at: https://www.linkedin.com/in/melissa-ardavany/
Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/
Follow Allume Group online at: http://allumegroup.com
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj Website: http://rhearaj.com
Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be
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Founder & CEO at The Allume Group
eCommerce educator and enthusiast | Writer, podcaster, and vlogger | Founder & CEO, Allume Group | Co-owner and former VP of Client Strategy at Ideoclick | 10-year former senior exec at Amazon | Avid yogi
VP of Operations at Allume Group
Melissa Ardavany has spent nearly 20 years in retail and eCommerce working with hundreds of consumer brands. She is known for her expertise across merchandising, planning, marketing, and strategy, along with her specialization in luxury and beauty categories. Melissa is a former director of client services for digital agencies where she led strategies and upskilled teams to achieve growth and success. She is most passionate about the art the science of eLearning and instructional design.