Claire Wyatt

VP Business Strategy & marketing Science at Albertsons Media Collective

Wyatt leads a team working on building out innovative, transparent measurement products, advanced audience targeting solutions and the overall business strategy for Albertsons Media Collective. The team is hyper-focused on the intersection of business performance, industry disruption, and underlying current and future client needs. Prior to her time at Albertsons Media Collective, Wyatt worked at Target’s Roundel, owning reporting, insights and analytics for more than $600 million in advertising spend and Roundel’s most significant client accounts. She is most proud of building out the Strategy & Science Team at Albertsons Media Collective — where there is a culture that she says achieves, but has fun while doing it. Key work over the past year includes the Incrementality Launch, an industry-leading incrementality methodology for off-platform media channels; agency partnerships with OMG & The Mars Agency; the Pinterest Clean Room, for which she helped lead a team that launched a first-to-market, closed-loop measurement via a clean room with Pinterest; and closed-loop measurement via The Trade Desk, where partners with self-service capabilities through The Trade Desk can activate using its audiences and see attributed revenue in the platform.