Jacquelyn Baker

CEO - Omnicom Commerce Group

Jacquelyn Baker is the CEO of Omnicom Commerce Group, a position she has held since July 2023. With over 22 years of experience specializing in consumer packaged goods (CPG), Jacquelyn is a recognized thought leader in digital innovation, ecommerce, retail media, and omnichannel customer strategy. She guides clients in defining and activating connected commerce strategies across retail ecosystems.
Throughout her career, Jacquelyn has led global client engagements for brands including General Mills, Kimberly-Clark, Mead Johnson, Diageo, Mars Wrigley, and Kroger/84.51. Her strategic vision and leadership have contributed to multiple award-winning campaigns, solidifying her reputation as a pioneer in commerce marketing.

Jacquelyn has received numerous accolades, including being named a Top 25 Commerce Marketer by the Path to Purchase Institute in 2024, a Changing the Game honoree by She Runs It in 2024, and Account Leader of the Year by Campaign US in 2022. She was also honored as a Women of Excellence Innovator by the Path to Purchase Institute and recognized as one of Cincinnati's Top Female Business Leaders by Forbes and Fortune.
A sought-after industry speaker and contributor, her insights have appeared in AdAge, Forbes, The Drum, LBBonline, WARC, Beet.TV, and more. Beyond her executive responsibilities, Jacquelyn serves on the Instacart Advisory Board and the Rokt Commerce Council, furthering her impact on the evolving commerce landscape.