SVP Industry Relations & Chief Collaboration officer at FMI
Mark Baum currently serves as Senior Vice President of Industry Relations and Chief Collaboration Officer for FMI. In this role, Baum engages retailer, manufacturer, supplier, and service provider CEOs to further trading partner collaboration, leading to operational improvements and growth opportunities across all segments of the food retail supply chain. Prior to joining FMI, Baum was a Managing Partner of MARCAT Group, LLC a consulting/advisory firm specializing in business, market, channel, and customer development. Baum is known for his intricate knowledge of every aspect of the food, beverage and related businesses, and is recognized among the foremost experts in the design, management, and execution of strategy, sales, marketing, and merchandising activities throughout the industry.
The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint res...