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VP/GM - CVS Media Exchange
Parbinder Dhariwal (Parbs) is Vice President and leader of the CVS Media Exchange (CMX), the retail media network division of CVS Health. In this role, Parbs develops and implements the strategy to significantly grow CMX. Parbs joined CVS from Walmart Connect where he led their retail media network for the Health, Wellness, Beauty, and Personal Care categories. Prior to Walmart, Parbs spent his career building world-class teams for a number of leading media companies.
