Walid Benchama

Global Director, Shopper & Channel Insights

Walid is the Global Director, Shopper & Channel Insights at The Coca-Cola Company. He spent his 13+ years of experience equally between the insights and the brand building functions, operating in culturally diverse and different markets in Africa, Middle East and North America, driven by his passion for innovative thinking, grounding business decision-making into consumer & human centricity; and the thrill in finding and developing talent.
In his current role, he will jointly build and establish the futures practice in the areas of unified commerce journey understanding, channel futures and moments of truth behavioral approaches.
When he's not working, Walid is likely indulging in creative writing, creating stories and scripts, perfecting his French baking skills, passionately debating the cinema d'auteur and reviewing online the best food spots in town.