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THE CPGGUYS are joined in this episode by Jeff Cohen, tech evangelist for Amazon ads. We did this LIVE from the Amazon port podcast studio at Cannes Lions international festival of creativity at Cannes, France.
Find Jeff on Linkedin at : https://www.linkedin.com/in/jeffreycohen/
Find Amazon on Linkedin at : https://www.linkedin.com/company/amazon/
Find Amazon ads online at : https://advertising.amazon.com/
This discussion is about career leadership and how it is to work at Amazon day to day. Here's what we asked him :
1. Jeff, your career touches textbooks.com, has wheels in it, then principal evangelist for amazon ads. Take us through the years and learnings you have picked up on the way?
2. What is a principal evangelist for Amazon ads? What does a day in your life look like?
3. Talk to us about mentoring and mentorship? Are they different, have you had influential mentors? Do you mentor others today?
4. Brand excellence - you are obviously a brand builder as well. What coaching would you give brands - sitting right here in Cannes about building. What principles have you used for this?
5. How do you motivate and inspire your team to achieve their goals and reach their full potential?
6. What are some of the key qualities that you believe are essential for effective leadership, and how do you cultivate those qualities in yourself and others?
7. In today’s crazy “I want it now” world, how does Jeff balance the need for short-term results with the need for long-term strategic planning?
8. This last question is called fast forward. What trends are you following these days in the industry? What would you advise the CPGGUYS to follow?
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Tech Evangelist at Amazon Ads
As a versatile revenue generator and brand entrepreneur, Jeff has leveraged his strong skills in leadership, creative resources and problem solving to deliver greater market position, higher brand awareness and more positive outcomes for industry leaders. He has smoothly managed numerous large-scale projects to improve profitability, piloting marketing campaigns and provide unique e-commerce platforms. He offers a collaborative approach that involves working closely with revenue cycle teams and multiple departments to resolve operational issues and initiate optimal solutions within competitive market spaces.
As a self-starter and team builder with a strong desire to succeed in whatever he does, Jeff has an inherent ability to quickly identify and remove barriers to operational excellence. In addition to his deep abilities to develop and implement workable solutions that fuel business success, Jeff has a proven record of harnessing technology to meet changing business needs and market requirements.
One of Jeff's best accomplishments has been to spearhead the entire launch lifecycle and achieve dramatic success with new websites: CampusBooks.com and Textbooks.com. Throughout his career, Jeff has earned a solid reputation for always meeting the goals and objectives of any organization with which I am associated.
