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Sept. 18, 2023

Retail Media Innovation & Standardization with Sam’s Club MAP’s Lex Josephs

Retail Media Innovation & Standardization with Sam’s Club MAP’s Lex Josephs
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The CPG Guys

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data.

Follow Lex Josephs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/
Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/
Follow Sam's CLub MAP online at: https://map.samsclub.com/

Lex answers the following questions:

  1. Lex, we last interviewed in Mar 2023, its been 6 months, whats changed with MAP?
  2. How are you and Sam’s MAP leading/championing the establishments of standards with the IAB?
  3. How does Sam’s MAP advice brands to run successful campaigns? What metrics are you suggesting and what’s a successful campaign?
  4. The recently released IAB RM guide - what does it mean, can brands adopt it as ‘the RM guide?’What’s new in measurement techniques, reporting by MAP?
  5. You have new news - what is it and how does all of this come together to benefit advertisers?
  6. How does this address concerns of advertisers?
  7.  CPGGUYS fast forward question - what's next for Lex & MAP

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Lex Josephs Profile Photo

Lex Josephs

VP/GM Sam’s Club Member Access Platform

Alexis (Lex) Josephs is Vice President & General Manager of Sam’s CLub Member Access platform, the retail media division of Sam’s Club, a division of Walmart.

Previously, Lex served as the Vice President of Sales & AdTech Partnerships for Walmart Connect. She was responsible for the revenue, multifaceted merchant/supplier/marketer/agency/adtech relationships, operational rigor, financial reporting, and development of the organization’s high-performance consultative ad sales team. 

Prior to Walmart, Lex created new business models and led world-class teams at NBCUniversal, Pinterest, Vevo and Hulu. An entertainment enthusiast, Lex sits on Walmart’s Entertainment Council.  At the NYU Stern School of Business, she held a leadership position on the Stern Women in Business executive committee and was president of her Executive MBA class for both terms. 

As a continuous student in leadership, Lex is part of Walmart’s Ascent Program, which is a leadership program designed to enhance and accelerate the development of Walmart Inc.’s highest-performing senior directors.  Lex holds a degree in English from the University of Michigan and an MBA in Strategy and Entrepreneurship from NYU.       

Lex lives in New Jersey with her husband, Dan; son, Mason; and daughter, Jordan.