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The CPGGUYS are joined in this episode shot LIVE from the KPM/84.51 Cabana at Cannes Lions international festival of creativity at Cannes, France.
We are joined by Cara Pratt, SVP and head of Kroger precision marketing, and Meghan Johnson, head of consumer experience and media at Mondelez international.
Find Cara Pratt on Linkedin : https://www.linkedin.com/in/cara-pratt-2429614/
Find Meghan Johnson on Linkedin : https://www.linkedin.com/in/megataps/
Find 84.51 on Linkedin : https://www.linkedin.com/company/84-51/
Find Mondelez international on Linkedin : https://www.linkedin.com/company/mondelezinternational/
Find 84.51 online : https://www.8451.com/
Find Mondelez international online : https://www.mondelezinternational.com/
This is a discussion on sustainability and retail media and the corresponding footprint around it. We recorded this live during the middle of heavy rains and relocated twice!!!
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple
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CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
SVP - Head of Kroger Precision Marketing at 84.51
As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a recognized pioneer in the retail media industry. She oversees strategy, media product development, sales, and operations of in-store, onsite and off-site media advertising. With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing which closes the loop between media exposure and store sales. Cara sits on the business leadership team for 84.51° and leads a growing cross-functional group committed to ensuring Kroger Precision Marketing is more addressable, more actionable, and more accountable than other media options.
In 2022, Cara was recognized as one of the Ad Age Leading Women, and she was also honored with the Catalyst Award at the 2022 Top Women in Media and Ad Tech Awards. In 2020, she was recognized as one of the Top Women in Grocery by Progressive Grocer.
Prior to 84.51°, Cara held multiple leadership roles with dunnhumbyUSA during her 12-year tenure, including her most recent as Senior Vice President of Specialty Retail & Sector Expansion. In this role, Cara focused on loyalty design, price and promotion optimization, and direct-to-consumer activation in retail and new sectors.
Cara holds a Bachelor of Arts in Economics and a Communications Minor from Denison University. She’s a mentor for women in business and an active member of the Interactive Advertising Bureau.
Cara grew up traveling the world, living in Sao Paulo, Brazil, for 6… Read More
