The player is loading ...
Sign up to get updates from us
The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed.
Follow Nancy Winé on LinkedIn here: https://www.linkedin.com/in/nancy-wine-6518689a/
Follow Jenny Burke on LinkedIn here: https://www.linkedin.com/in/jenny-burke-9859173/
Follow Amazon Ads on LinkedIn here: https://www.linkedin.com/showcase/amazon-ads-partners/
Follow Amazon Ads online here: https://advertising.amazon.com/
Nancy & Jenny answer these questions:
1) Earlier this year, Amazon held its first ever Upfronts event in NYC, showcasing top new entertainment content and innovation across Amazon ad solutions and tools. Tell us more!
2) With younger audiences like adult Gen Z and Millennials navigating a fragmented media landscape, how does Amazon Ads help brands cut through the noise to effectively reach and engage these consumers?
3) How is Amazon Ads helping brands move beyond linear TV advertising and connect with younger audiences?
4) How has full-funnel ad strategies including video helped grocery brands drive sales growth?
5) What should grocery brands expect from the future of ad-supported streaming?
6) How is Amazon innovating in the streaming space?
7) Anything else you would like to share with us?
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
Head of Grocery at Amazon Ads
Nancy Winé is head of the Grocery vertical at amazon Ads, the retail media division of Amazon.
Previously, she served as VP of Advertising Sales at Kroger Precision Marketing at 84.51°.
Winé has over 25 years of leadership experience in media and digital commerce. Prior to
84.51°, Winé co-created the consumables advertising vertical at Amazon and served on the
senior management team for Integer/TBWA.
Winé holds a Master of Business Administration from Xavier University (Cincinnati, Ohio) and
Bachelor of Arts in Journalism and Political Science from Indiana University (Bloomington, IN).
Director, Global Video Strategy and GTM Amazon Ads
Jenny Burke is Director, Global Video Strategy and GTM at Amazon Ads. Burke came to Amazon from Peacock in January 2024.
