The player is loading ...
Sign up to get updates from us
This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network.
Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/
Follow Walmart Connect online at: https://www.walmartconnect.com/
Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-baker-a5b6811b/
Follow Omnicom Commerce Group online at: https://omnicomcommercegroup.com/
Ryan and Jacquelyn answer these questions:
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
SVP, Retail Media Sales, Walmart Connect
Ryan Mayward is Walmart Connect’s Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API partners.
Ryan joined Walmart Connect in 2022 after serving as Instacart’s vice president of sales, where he focused on developing and deepening relationships with CPG brands and advertising agencies. Prior to Instacart, Ryan spent nearly a decade at Amazon where he was on the core team leading and building the company’s advertising business from the ground up – including global agency development, programmatic, ad tech, and OTT sales programs. Before Amazon, Ryan built the national programmatic sales team at NBCUniversal.
Ryan has his BA in Religious Studies from Arizona State University and his JD from Brooklyn Law School. He lives in Brooklyn with his wife, two teenage daughters, and little dog Ollie.
CEO - Omnicom Commerce Group
Jacquelyn Baker is the CEO of Omnicom Commerce Group, a position she has held since July 2023. With over 22 years of experience specializing in consumer packaged goods (CPG), Jacquelyn is a recognized thought leader in digital innovation, ecommerce, retail media, and omnichannel customer strategy. She guides clients in defining and activating connected commerce strategies across retail ecosystems.
Throughout her career, Jacquelyn has led global client engagements for brands including General Mills, Kimberly-Clark, Mead Johnson, Diageo, Mars Wrigley, and Kroger/84.51. Her strategic vision and leadership have contributed to multiple award-winning campaigns, solidifying her reputation as a pioneer in commerce marketing.
Jacquelyn has received numerous accolades, including being named a Top 25 Commerce Marketer by the Path to Purchase Institute in 2024, a Changing the Game honoree by She Runs It in 2024, and Account Leader of the Year by Campaign US in 2022. She was also honored as a Women of Excellence Innovator by the Path to Purchase Institute and recognized as one of Cincinnati's Top Female Business Leaders by Forbes and Fortune.
A sought-after industry speaker and contributor, her insights have appeared in AdAge, Forbes, The Drum, LBBonline, WARC, Beet.TV, and more. Beyond her executive responsibilities, Jacquelyn serves on the Instacart Advisory Board and the Rokt Commerce Council, furthering her impact on the evolving commerce landscape.
