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The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. He works behind the scenes crafting marketing campaigns and on stages and screens presenting or conducting interviews.
This episode is sponsored by RR Donnelley.
Find Matt Tilley on Linkedin at : https://www.linkedin.com/in/matthewjtilley/
Find RR Donnelley on Linkedin at : https://www.linkedin.com/company/rr-donnelley/
Find RR Donnelley online at : https://www.rrd.com/
Here's what we asked him :
1. You have an career anchored on consumer marketing and targeting. Take us through the years and what brought you to RRD and anchors you there?
2. Believe you have recently conducted a market research study on the diaspora of changing consumer habits and its evolution. Give us the scoop on what prompted it, what data was collected, the sample size and the type of questions asked before we get into the insights, if someone wants to get the copy of the research how do they do so?
3. Are brands responding to inflation well? What consumer habits have changed?
4. How can RRD help brands get to the right consumer at the right place?
5. Talk to us about omnichannel behavior - what does the report cover and what’s should brands do to respond or even retail now that where they shop, the store they choose is changing?
6. At the pace store brands are growing and households and leaving trusted large market cap brands, what did you learn in loyalty and brand retention?’
7. The talk of our times is traffic is back and user experience in store needs to reflect that given the heavy digital influence. What have you learned?
8. Finally, let’s ask you to look future forward. What’s in store for this tech influenced consumer world especially AI backed, what’s the next evolution.?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
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Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
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