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The CPG Guys speak with Sophie Wawro, Global President of Shoptalk & Groceryshop and Anil Aggarwal, CEO of Personatech
REGSITER FOR SHOPTALK BY MARCH 3 AT: https://shoptalk.com/us
Follow Sophie Wawro on LinkedIn at: https://www.linkedin.com/in/sophiewawro/
Follow Shoptalk on LinkedIn at: https://www.linkedin.com/company/shoptalk/
Follow Anil Aggarwal on LinkedIn at: https://www.linkedin.com/in/anildaggarwal/
Follow Personatech on LinkedIn at: https://www.linkedin.com/company/personatechinc/
Follow Personatech online at: https://www.personatech.com/
Sophie and Anil answer these questions:
1) Anil, you founded Shoptalk 8 years ago. What was the market opportunity you saw for these events and what was the disruption that you brought to the industry that made them so indispensable to people in the retail CPG digital ecosystem?
2) Sophie, you recently joined Hyve Group as Global President of the Shoptalk and Groceryshop events. What is your professional experience and what most intrigued you about coming to lead such a successful franchise?
3) Anil, You’re currently serving as CEO of Personatech, the platform that allows Shoptalk and Groceryshop to manage its Meetings Programs. First, what is the idea behind these meetings programs and how does your platform operate to yield desired outcomes for all involved parties?
4) Sophie, The tech behind the traditional Hosted Hosted Retailers and Brands Meetings Program will also be powering the introduction of Meetups at Shoptalk this year. What’s your thinking with this addition to your upcoming event in Las Vegas?
5) Sophie, what should our audience know about the Shoptalk event that will have them excited about attending this year’s event? What else is new, what’s big, who is headlining some of the big keynotes?
6) Sophie, by my count, you have over 600 sponsors. Why is Shoptalk such a great opportunity for these companies to sponsor and what are the different ways they are sponsoring at the event?
7) Sophie, Shoptalk Europe is coming up in May. I’m looking forward to making the trip to Barcelona. What exciting things do you have in store for this 2nd European venue which you kicked off last year?
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Global President of Shoptalk & Groceryshop
SopSophie joined Hyve in September 2022 to lead its global RetailTech portfolio, including Shoptalk, Shoptalk Europe and Groceryshop. She has spent her whole career working at the intersection of events and technology, and is passionate about creating ground-breaking event experiences.
Sophie started her career at i2i Events Group in the EdTech portfolio, before spending time in the tech space as Commercial Director of a media startup. She joined Ascential in 2015 to project manage the European launch of the FinTech event Money20/20 and was Event Director of that show for five years, more than doubling its revenue in that time. After a year leading content for a B2C startup in the virtual events space, Sophie moved back into the world of B2B tech events at Hyve, where she splits her time between the London and New York offices and her home in Edinburgh.
