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The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization.
This episode is sponsored by ROKT.
Find Bobby Watts on Linkedin at : https://www.linkedin.com/in/bobby-watts-48571b74/
Find ADUSA on Linkedin at : https://www.linkedin.com/company/ahold-delhaize-usa/
Find ADUSA online at : https://www.aholddelhaize.com/
Find Stephen Rivera on Linkedin at : https://www.linkedin.com/in/stephen-rivera-25495b27/
Find ROKT on Linkedin at : https://www.linkedin.com/company/rokt/
Find Find ROKT online at : https://www.rokt.com/
Here's what we asked them :
1. Question (Bobby) - It’s been a while since we’ve had you on the show. What’s new with ADUSA media? How are you approaching total retail media and customer experience? How do you see this blend into the future especially RMN customer experiences?
2. Question (Stephen) - How does Rokt fit into a company's Retail Media strategy & how do you help brands measure the success of campaigns and how does working with a partner like Rokt fit in?
3. Question (Bobby) - How do you help Retail Media networks measure the success of campaigns and how does working with a partner like Rokt fit in? Likewise, Stephen I’d love to hear how Rokt is helping brands measure the success of a partnership with you at retail? What is a successful benchmark for brands?
4. Question (Stephen & Bobby): What has been successful in this partnership?
5. Question (Stephen) - How does ROKT help retailers and subsequently brands keep customer experience as paramount on the shopper journey?
6. Question (Stephen) - Let’s talk about personalization of customer experiences. What data sets are required and how does Rokt go about helping ADUSA do this for their customers?
7. Question (Bobby) - How do you leverage data from different channels to inform your omni-channel strategy?
8. Question (Stephen) - As you assess the performance with Ahold Delhaize so far, what opportunities do you see for 2025 that could further strengthen the partnership
9. Final Question (Bobby): Looking ahead, how do you envision the partnership evolving to better anticipate and respond to changing customer needs?
For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
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