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The CPG Guys

Retail Media Episodes

May 25, 2022

Walgreens Advertising Group with Walgreens' Katie Vogt & Criteo's Eri…

The CPG Guys , Sri & PVSB , are joined in this episode by: Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising Group Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is spons...

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May 21, 2022

Consumer 360 Live! with Walmart's Whitney Cooper

The CPG Guys , Sri & PVSB , are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & Commercialization Follow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.link...

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May 18, 2022

Consumer Omnichannel Insights & Engagement with Walmart's Seth Dallai…

The CPG Guys , Sri & PVSB , are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +. Follow Seth Dallaire on LinkedIn at: https://www.l...

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May 13, 2022

Retail Media Revolution with Skai's Nich Weinheimer

The CPG Guys , PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market ...

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April 2, 2022

Influencing Shopper Decisions Through Retail Media with Shipt's Dave …

The CPG Guys , Sri & PVSB , are joined in this episode by: Dave Young, VP of CPG Partnerships at Shipt Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology co...

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March 9, 2022

Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau

The CPG Guys , PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer. Follow Kara Rousseau on LinkedIn at:...

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March 2, 2022

Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury

The CPG Guys , PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they shop, read, listen, watch,...

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Feb. 9, 2022

Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s …

The CPG Guys , PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just minutes. Follow Mike Harp...

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Jan. 22, 2022

Kroger Precision Marketing with 84.51's Nancy Winé

The CPG Guys , Sri & PVSB , are joined in this episode by Nancy Winé, VP of Advertising Sales for 84.51, a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliat...

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Sept. 11, 2021

Growing Brands Through Retail Media with Instacart's Seth Dallaire

The CPG Guys , Sri & PVSB , are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup ser...

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Aug. 30, 2021

Targeted Digital Advertising with Criteo's Sherry Smith

The CPG Guys , Sri & PVSB , are joined in this episode by Sherry Smith, Managing Director of Retail Media at Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful ad...

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July 17, 2021

Retail Media with Sam's Club's Abi Subramanian

The CPG Guys , Sri & PVSB , are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division. Follow Abi on LinkedIn at: https://www.linkedin.com/in/ab...

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May 5, 2021

Delivering Immediate Needs with Gopuff's Alina Bilger & Andy Berman

The CPG Guys , Sri & PVSB , are joined in this episode by Alina Bilger Chief of Staff to the CEOs & Andy Berman VP Marketing Solutions from Gopuff, an immediate needs home delivery business. Follow Gopuff online at: http://go...

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Feb. 22, 2021

Marketplace Advertising with Pacvue's Melissa Burdick

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick , co-founder & President of Pacvue , an enterprise marketplace digital advertising platform. Questions Melissa answers: From Amazon to Mars to founding Pac...

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Feb. 16, 2021

The Digital Flywheel with Flywheel Digital's Alex McCord

The CPG Guys are joined in this episode by Alex McCord , EVP & Managing Director at Flywheel Digital , An Amazon -focused agency supporting brands selling through 1P. In Alex's conversation with Peter , he answers the followi...

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