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The CPG Guys

Episodes

June 26, 2021

Brand-Powered Shoppable Recipes with Chicory's Joey Petracca & Megan …

The CPG Guys , Sri & PVSB , are joined in this episode by Joey Petracca , co-founder & Meagan Howard VP of Sales from Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and …

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June 23, 2021

Grocery Retail Loyalty with TCC’s Simon Hay

The CPG Guys , Sri & PVSB , are joined in this episode by Simon Hay, CEO of TCC Global, an international marketing company that specializes in creating loyalty platforms and campaigns that change the way shoppers think, act a...

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June 19, 2021

In-Home Brand Experience with Brandshare’s Alan Verdun

The CPG Guys , Sri & PVSB , are joined in this episode by Alan Verdun, the President at brandshare , the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curat...

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June 16, 2021

Covering Omnichannel Grocery News with Grocery Dive's Jeff Wells

The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Wells, Senior Editor of Grocery Dive. Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. ...

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June 12, 2021

Making the World Smile through Personalization with Mars' Sam Chang

The CPG Guys , Sri & PVSB , are joined in this episode by Sam Chang , Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies. Aki Technologies has …

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June 9, 2021

Global Commerce Platform for Brands with Wish's Heidi Burns - EPISODE…

The CPG Guys , Sri & PVSB , are joined in this special 100th episode by Heidi Burns , Senior Category Manager for CPG Brands at Wish , a mobile e-commerce platform that connects hundreds of millions of consumers with …

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June 5, 2021

Improving SEO with Label Insight's Dagan Xavier & NielsenIQ's Roy Woo…

The CPG Guys , Sri & PVSB , are joined in this episode by Dagan Xavier , co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ . In May of 2021, NielsenIQ announced …

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June 2, 2021

Digital Beauty Experiences with E.L.F. Beauty's Ekta Chopra

The CPG Guys , Sri & PVSB , are joined in this episode by Ekta Chopra , Chief Digital Officer at E.L.F. Beauty which builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, ...

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May 29, 2021

Connected Sampling with Brandshare's Doug Guyer

The CPG Guys , Sri & PVSB , are joined in this episode by Doug Guyer , Co-Founder & Director of Strategic Development at Brandshare , the leader in Connected Sampling that creates omnichannel brand experiences to accelerate p...

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May 26, 2021

Contextual Commerce with Chicory's Yuni Sameshima & Joey Petracca

The CPG Guys , Sri & PVSB , are joined in this episode by Yuni Sameshima & Joey Petracca , co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its …

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May 22, 2021

Personalization at Scale with PepsiCo's Kate Brady

The CPG Guys , Sri & PVSB , are joined in this episode by Kate Brady , head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personaliz...

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May 19, 2021

Analyzing CPG Performance with RBC Capital's Nik Modi

The CPG Guys , Sri & PVSB , are joined in this episode by Nik Modi, Managing Director at RBC Capital Markets , where he oversees the coverage of the Beverage and Household Personal Care sectors. Follow RBC Capital online …

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May 15, 2021

Product Label Transparency & Searchability with Label Insight's Todd …

The CPG Guys , Sri & PVSB , are joined in this episode by Todd Morris , CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 …

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May 12, 2021

Primary Research in the Digital Age with Ipsos's Alison Chaltas

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use t...

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May 8, 2021

Omnichannel Measurement with NielsenIQ's Liz Buchanan & Natalie Willi…

The CPG Guys , Sri & PVSB , are joined in this episode by Liz Buchanan and Natalie Williams from NielsenIQ , the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered wit...

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May 5, 2021

Delivering Immediate Needs with Gopuff's Alina Bilger & Andy Berman

The CPG Guys , Sri & PVSB , are joined in this episode by Alina Bilger Chief of Staff to the CEOs & Andy Berman VP Marketing Solutions from Gopuff, an immediate needs home delivery business. Follow Gopuff online at: …

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May 1, 2021

Personalized Digital Acceleration with Aki Tech's Risa Crandall

The CPG Guys , Sri & PVSB , are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with perso...

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April 28, 2021

Advertising & Privacy in 2021 with StitcherAds Declan Kennedy

The CPG Guys , Sri & PVSB , are joined in this episode by Declan Kennedy , CEO of StitcherAds , a Facebook Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & In...

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April 24, 2021

The Walmart Way with 8th & Walton's Jeff Clapper

The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Clapper , CEO of Arkansas-based 8th & Walton , a consulting & training group which supports Walmart Suppliers in three ways: Walmart Training Classes Advisory …

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April 17, 2021

Enabling Brand DTC Part 3 with GSK's Carolina Flores

In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores , Associate Digital Marketing Manager at GSK . Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable , a distri...

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April 15, 2021

Unified Commerce Insights with Stonehenge Tech Labs' Meagan Kinmonth …

The CPG Guys , Sri & PVSB , are joined in this episode by Megan Kinmonth Bowman , founder & CEO of Stonehenge Tech Labs , the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce...

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April 10, 2021

Taste Intelligence with Halla's Henry Michaelson & Spencer Price

The CPG Guys , Sri & PVSB , are joined in this episode Spencer Price & Henry Michaelson , 2 of the 3 founders of Halla , a real-time personalization AI engine designed for grocers generating increases in basket size …

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April 8, 2021

Winning Federal Government Work with Merzier Process Group's Darnley …

The CPG Guys , Sri & PVSB , are joined in this episode by Darnley Merzier-Bryan , founder & President of Merzier Process Group, a CVE certified Service-Disabled Veteran-Owned (SDVOSB) and Women-Owned Small Business informatio...

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April 3, 2021

Why We Buy with Author Paco Underhill

The CPG Guys , Sri & PVSB , are joined in this episode by Paco Underhill , legendary author of the seminal book on shopping behavior, " Why We Buy " which has been in continuous print for 20+ years. …

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