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Sri and PVSB speak with Bryan Gildenberg , SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part III - Shopper-Centric Retail Transformation...
Sri and PVSB speak with Bryan Gildenberg , SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part II - Amazon's Role in Omnichannel Transform...
Sri and PVSB speak with Bryan Gildenberg , SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part I - The Omnichannel Shopper Questions answe...
Sri Rajagopalan & Peter V.S. Bond explore the world of Amazon's 3P marketplace, discussing how brands should consider the various options for selling through this dominant eCommerce platform. Questions answered: Describe 3P m...
In this episode, Peter Bond & Sri discuss the dynamic reshaping of the CPG industry outlets and why omnichannel shopping is likely your new norm. As a commercial leader, there is not other way than digital leadership. Don't b...
As commerce has shifted decidedly in the direction of digital, stemming from the Covid-19 pandemic, brands are scrambling to ensure their products are resonating on the digital shelf. The CPG Guys Sri Rajagopalan and Peter V....
Brand reputation. Yes! You’ve worked hard to create an amazing brand over the years that consumers love. One single negative feedback can change all of that in minutes. That is the scale of #ecommerce What can you really do t...
Is Amazon your DTC strategy? The CPG Guys co-hosts Sri Rajagopalan and Peter V.S. Bond explore how Covid19 has stressed the importance of having a well thought out omni channel eCommerce approach to retail. For most scaled br...
The CPG Guys podcast co-hosts Sri Rajagopalan & Peter V.S. Bond discuss how trust & authenticity coming from customer feedback can accelerate the oath to purchase for consumers. This content comes in the form of product ratin...