Episodes

The CPG Guys welcome Ken Coogan from Coogan Partners . Ken recently fielded a survey with CPG shopper marketing professionals and joins the podcast to share the results with our audience. Questions covered in the interview wi...

The CPG Guys Sri Rajagopalan & Peter V.S. Bond are joined in this episode by Wayne Duan VP of eCommerce & Digital Commerce and Sara Master Director of eCommerce Marketing & Catalog Management, both from Constellation Brands ,...

The CPG Guys Sri & PVSB are joined in this episode by Michael Ellgass , EVP of Technology & Retail Media Platforms at IRi . Michael speaks about the growth in retail media capabilities that brands can leverage to win search a...

The CPG Guys Sri & PVSB welcome Brian Sappington to the podcast. Brian is a 2 decade veteran of The Coca-Cola Company , working in various sales roles across most retail verticals. Last year, he assumed the newly-created role...

The CPG Guys Sri & PVSB are joined in this episode by Mike Black , the SVP of Marketing at Profitero , a SaaS platform that helps brands manage their product "4 Ps" on digital shelves at over 8,000 retail sites in 50 countrie...

The CPG Guys, Sri & Peter, are joined this week by Coleman professor at Texas A&M Center for Retailing Studies - Venkatesh (Venky) Shankar to discuss retail analytics in a transformative era. Questions that Sri & Peter pose t...

The CPG Guys Sri & PVSB explore the latest performance results for a number of important retailers: Albertsons Instacart Loblaw Walmart Target Home Depot BJ's Wholesale Club Go Puff Amazon Pharmacy The also give thanks to the...

The CPG Guys Sri & PVSB are joined in this episode by Steven H. Carroll Associate Director - Retail Media and Advertising Product at Sam's Club . Steven discusses all of the targeted media capabilities that Sam's Clubs offers...

The CPG Guys Sri & PVSB are joined in this episode by Matthew Smith , industry manager of beauty & pharma at Walmart Media Group . Interested in learning more about Walmart Media group? Visit: http://www.walmartmedia.com Here...

The CPG Guys Sri & PVSB are joined this week by John Ghiorso , founder & CEO of OrcaPacific , a MightyHive company, Questions explored: “Why do brands selling on Amazon seek the assistance of a consultancy like Orca Pacific a...

In the final episode of the 5 part series on eCommerce profitability, Sri & Peter discuss how to address trade allowances & chargebacks. For the. companion material, please visit http://cpgguys.com CPGGUYS LLC expressly discl...

The CPG Guys Sri & PVSB welcome Whitney Cooper , Director of Omnichannel Transformation & Acceleration at Walmart . To learn more about Walmart Media Group brand solutions, visit walmartmedia.com To find our content, please v...

The CPG Guys Sri & PVSB are joined by Cristina Marinucci , NA Head of eCommerce Insights for Johnson & Johnson consumer goods. Questions covered in the discussion Your career has intersected several brands and analytics compa...

The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC. Topics covered include: The types of DTC eCommerce The ‘hot issues top of mind’ Margins and DTC How to approach...

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use t...

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use t...

Part 3 in a 5 part eCommerce profitability series CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any indivi...

The CPG Guys Sri & PVSB are joined in this episode by Wendy Liebmann , CEO and Chief Shopper at WSL Strategic Retail and host of the shopper-centric podcast Future Shop. The three retail/CPG industry thought leaders explore a...

The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly , the alcohol delivery eCommerce marketplace Topics discussed: After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you dec...

Sri & Peter explore the supply chain components of eCommerce CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of...

Carol Krakowski , Director of Insights at PowerReviews , joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The following questions are...

Sri and Peter are joined by Gia Cyrier - founder of Twenty20 Boutique, an online fashion apparel retailer CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, ...

In the first part of The CPG Guys series on eCommerce profitability, Sri & PVSB tackle the econometrics of eCommerce with a detailed breakdown of an eCommerce pro forma. Companion documents may be found on http://CPGguys.com ...

The CPG Guys Sri & PVSB are joined by Patrick Burke , Chief Revenue Officer at Fetch Rewards , a mobile app-based brand-building loyalty platform. In this episode, we cover the following topics with Patrick: Where does Fetch ...