The place to talk retail media and consumer insights!
The CPG Guys

Season 1

April 30, 2022

Searchable Video Content with Vyrill's Ajay Bam & John Casey

The CPG Guys , Sri & PVSB , are joined in this episode by: Ajay Bam, CEO & Co-Founder at Vyrill John Casey, Director of Business Development at Vyrill This episode is sponsored by Vyrill, a fan video discovery, insights …

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April 23, 2022

Shopping List Marketing Technology with AdAdapted’s Molly McFarland

The CPG Guys , PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers....

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April 20, 2022

Digital Shelf Fundamentals with B&G Foods Neha Mallik

The CPG Guys , PVSB and Sri are joined in this episode by Neha Mallik, Director of eCommerce & Digital Marketing at B&G Foods which manufactures, sells and distributes high-quality, branded shelf-stable and frozen foods acros...

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April 16, 2022

Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov

The CPG Guys , PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai, whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals...

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April 13, 2022

From Launching Rockets to Launching CPG Products with Spectrum Brands…

The CPG Guys , PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming p...

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April 9, 2022

Powering RGM Through Scalable AI Solutions with Carlsberg Group's Sil…

The CPG Guys , PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm tha...

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April 6, 2022

Non-Fungible Tokens with Doodles' Evan Keast

The CPG Guys , PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and...

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April 2, 2022

Influencing Shopper Decisions Through Retail Media with Shipt's Dave …

The CPG Guys , Sri & PVSB , are joined in this episode by: Dave Young, VP of CPG Partnerships at Shipt Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global …

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March 30, 2022

Total Growth Accountability with The Digital Shelf Institute's Molly …

The CPG Guys , PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of exce...

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March 26, 2022

Data Modernization for CPGs with Sigmoid’s Mayur Rustagi and Mondelēz…

The CPG Guys , Sri & PVSB , are joined in this episode by: Frank Cervi: Senior Vice President Supply Chain Strategy and Transformation at Mondelēz International Mayur Rustagi: Co-Founder and CTO at Sigmoid This episode is spo...

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March 23, 2022

Breakthrough Hair Care Innovation with MYAVANA's Candace Mitchell Har…

The CPG Guys , PVSB and Sri are joined in this episode by Candace Mitchell Harris, the founder & CEO of MYAVANA which blends customized haircare recipes + patented technology to support and guide consumers through every phase...

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March 19, 2022

Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki…

The CPG Guys , Sri & PVSB , are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empower...

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March 14, 2022

3P Marketplace Mechanics with Walmart's Matthew Smith

The CPG Guys , PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketpla...

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March 12, 2022

Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s…

The CPG Guys , PVSB and Sri are joined in this episode by Jennifer Volz, Senior Manager, Beauty Customer Care at Walgreens, the Retail Pharmacy USA Division of Walgreens Boots Alliance, a global leader in retail pharmacy and ...

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March 9, 2022

Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau

The CPG Guys , PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer. Follow Kara Rousseau on LinkedIn at:...

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March 5, 2022

Zero Party Data Capture at Scale with Jebbit's Tom Coburn

The CPG Guys , PVSB and Sri are joined in this episode by Tom Coburn, co-founder & CEO of Jebbit which enables anyone to build and design fun, engaging quizzes and digital experiences with speed and control, all while capturi...

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March 2, 2022

Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury

The CPG Guys , PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they shop, read, listen, …

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Feb. 26, 2022

The State of Retail Media with Skai's Nich Weinheimer

The CPG Guys , PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market ...

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Feb. 23, 2022

Every Brand Needs to be a Media Company with Wakeup Water's Tyler Doo…

The CPG Guys , PVSB and Sri are joined in this episode by Tyler Dooley, the founder & CEO of Wakeup Water, a purpose-driven health and wellness company that believes your happiness starts with what you put into your body. …

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Feb. 19, 2022

Dynamic Data Usage in Advertising Performance with NCSolution's Patri…

The CPG Guys , PVSB and Sri are joined in this episode by Patrick Roman Gut, SVP of Head of Advertisers & Agency Sales at NCSolutions and Rosemary Hua, Global Head of Retail & CPG Go To Market at Snowflake, …

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Feb. 16, 2022

Advancing All Women with NextUp's Sarah Alter

The CPG Guys , PVSB and Sri are joined in this episode by Sarah Alter, The President & CEO of NextUp, formerly known as Network of Executive Women, whose mission is to advance all women in business Follow Sarah Alter …

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Feb. 12, 2022

Active Content Engine Driving SEO with Syndigo’s Mark Detelich & Pat …

The CPG Guys , PVSB and Sri are joined in this episode by Mark Detelich Chief Product Officer and Pat Niersbach SVP of Marketing at Syndigo, the first “active content engine” that enables its customers to rapidly assess and m...

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Feb. 9, 2022

Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s …

The CPG Guys , PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just minutes. Follow Mike Harp...

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Feb. 2, 2022

Marketing to Foodie "Localvores" with Here Here Market's Disha Gulati

The CPG Guys, PVSB are joined in this episode by Disha Gulati, Founder & CEO of Here Here Market, a hyper-local hospitality marketplace helping create memorable food and beverage experiences and curated e-commerce solutions. ...

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