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The CPG Guys

Season 1

June 12, 2021

Making the World Smile through Personalization with Mars' Sam Chang

The CPG Guys , Sri & PVSB , are joined in this episode by Sam Chang , Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies. Aki Technologies has …

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June 9, 2021

Global Commerce Platform for Brands with Wish's Heidi Burns - EPISODE…

The CPG Guys , Sri & PVSB , are joined in this special 100th episode by Heidi Burns , Senior Category Manager for CPG Brands at Wish , a mobile e-commerce platform that connects hundreds of millions of consumers with …

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June 5, 2021

Improving SEO with Label Insight's Dagan Xavier & NielsenIQ's Roy Woo…

The CPG Guys , Sri & PVSB , are joined in this episode by Dagan Xavier , co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ . In May of 2021, NielsenIQ announced …

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June 2, 2021

Digital Beauty Experiences with E.L.F. Beauty's Ekta Chopra

The CPG Guys , Sri & PVSB , are joined in this episode by Ekta Chopra , Chief Digital Officer at E.L.F. Beauty which builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, ...

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May 29, 2021

Connected Sampling with Brandshare's Doug Guyer

The CPG Guys , Sri & PVSB , are joined in this episode by Doug Guyer , Co-Founder & Director of Strategic Development at Brandshare , the leader in Connected Sampling that creates omnichannel brand experiences to accelerate p...

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May 26, 2021

Contextual Commerce with Chicory's Yuni Sameshima & Joey Petracca

The CPG Guys , Sri & PVSB , are joined in this episode by Yuni Sameshima & Joey Petracca , co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its …

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May 22, 2021

Personalization at Scale with PepsiCo's Kate Brady

The CPG Guys , Sri & PVSB , are joined in this episode by Kate Brady , head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personaliz...

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May 19, 2021

Analyzing CPG Performance with RBC Capital's Nik Modi

The CPG Guys , Sri & PVSB , are joined in this episode by Nik Modi, Managing Director at RBC Capital Markets , where he oversees the coverage of the Beverage and Household Personal Care sectors. Follow RBC Capital online …

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May 15, 2021

Product Label Transparency & Searchability with Label Insight's Todd …

The CPG Guys , Sri & PVSB , are joined in this episode by Todd Morris , CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 …

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May 12, 2021

Primary Research in the Digital Age with Ipsos's Alison Chaltas

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use t...

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May 8, 2021

Omnichannel Measurement with NielsenIQ's Liz Buchanan & Natalie Willi…

The CPG Guys , Sri & PVSB , are joined in this episode by Liz Buchanan and Natalie Williams from NielsenIQ , the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered wit...

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May 5, 2021

Delivering Immediate Needs with Gopuff's Alina Bilger & Andy Berman

The CPG Guys , Sri & PVSB , are joined in this episode by Alina Bilger Chief of Staff to the CEOs & Andy Berman VP Marketing Solutions from Gopuff, an immediate needs home delivery business. Follow Gopuff online at: …

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May 1, 2021

Personalized Digital Acceleration with Aki Tech's Risa Crandall

The CPG Guys , Sri & PVSB , are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with perso...

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April 28, 2021

Advertising & Privacy in 2021 with StitcherAds Declan Kennedy

The CPG Guys , Sri & PVSB , are joined in this episode by Declan Kennedy , CEO of StitcherAds , a Facebook Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & In...

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April 24, 2021

The Walmart Way with 8th & Walton's Jeff Clapper

The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Clapper , CEO of Arkansas-based 8th & Walton , a consulting & training group which supports Walmart Suppliers in three ways: Walmart Training Classes Advisory …

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April 17, 2021

Enabling Brand DTC Part 3 with GSK's Carolina Flores

In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores , Associate Digital Marketing Manager at GSK . Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable , a distri...

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April 15, 2021

Unified Commerce Insights with Stonehenge Tech Labs' Meagan Kinmonth …

The CPG Guys , Sri & PVSB , are joined in this episode by Megan Kinmonth Bowman , founder & CEO of Stonehenge Tech Labs , the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce...

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April 10, 2021

Taste Intelligence with Halla's Henry Michaelson & Spencer Price

The CPG Guys , Sri & PVSB , are joined in this episode Spencer Price & Henry Michaelson , 2 of the 3 founders of Halla , a real-time personalization AI engine designed for grocers generating increases in basket size …

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April 8, 2021

Winning Federal Government Work with Merzier Process Group's Darnley …

The CPG Guys , Sri & PVSB , are joined in this episode by Darnley Merzier-Bryan , founder & President of Merzier Process Group, a CVE certified Service-Disabled Veteran-Owned (SDVOSB) and Women-Owned Small Business informatio...

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April 3, 2021

Why We Buy with Author Paco Underhill

The CPG Guys , Sri & PVSB , are joined in this episode by Paco Underhill , legendary author of the seminal book on shopping behavior, " Why We Buy " which has been in continuous print for 20+ years. …

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March 24, 2021

Enabling Brand DTC Part 2 with Shoppable's Heather Marie Udo

In this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo . the founder & CEO of Shoppable , a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patente...

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March 22, 2021

Neighborhood Discount Retailing with Big Lots! Erica Fortune

The CPG Guys , Sri & PVSB , are joined in this episode by Erica Fortune , SVP of eCommerce at Big Lots! , the neighborhood discount retailer with over 1,400 locations. Erica's team is responsible for e-Commerce, Mobile, Prod...

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March 19, 2021

Instacart for CMOs with Kiri Masters & Stefan Jordev

The CPG Guys , Sri & PVSB , are joined in this episode by Kiri Masters & Stefan Jordev , co-authors of the new book " Instacart for CMOs " Kiri is the founder & CEO of Bobsled Marketing where …

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March 18, 2021

DTC Shipping & Fulfillment SaaS with ShipHero's Aaron Rubin

The CPG Guys Sri & PVSB welcome to this episode Aaron Rubin the founder and CEO of ShipHero , a SaaS solution to help eCommerce DTC sellers with fulfillment & shipping. Aaron got tired of eCommerce shipping software that suck...

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