The place to talk retail media and consumer insights!
The CPG Guys

Season 1

April 1, 2024

Standardization & Transparency in Retail Media with CVS Health's Parb…

In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp. Follo...

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March 30, 2024

Modern Trade Promotion Management With Vividly's Nikki McNeil

The CPG Guys are joined in this episode by Nikki McNeil, the co-founder of Vividly to discuss a more modern approach to one of the thorniest issues facing the CPG industry today - trade spend management. Vividly's solution h...

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March 27, 2024

The Fundamentals of eCommerce with Jelmar's Valeria Shumaker

The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands. Follow Valeria Shumaker on LinkedIn at: https://www.linkedin.com/in/valeriashumaker/ Follo...

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March 25, 2024

Shoptalk 2024 Recap

The CPG Guys are joined by Justin Honaman, Host of the ContentCast podcast and Head of Worldwide CPG & Retail Go-To-Market at Amazon Web Services as they recap the key themes discussed at the 2024 Shoptalk Conference which to...

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March 20, 2024

Disruptive Retail Media with Hy-Vee's Kayla Winstead

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee's Retail Media Platform in known as Red Me...

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March 16, 2024

Talking Technology with FMI's Doug Baker

The CPG Guys are joined in this episode by DOug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, health...

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March 13, 2024

Affordable Last Mile Groceries Delivery with Buncha's Bharat Pulgam

The CPG Guys are joined in this episodee by Bharat Pulgam, Founder & CEO of Buncha, a last-mile technology company that uses W2 shoppers and refrigerated vehicles to provide best in class service. With a unique batching syste...

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March 9, 2024

Command Your Brand with PriceSpider’s Brett Banner & Rae Guimond

We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher...

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March 6, 2024

Experiential Media with Recess’ Jack Shannon

The CPG Guys are joined in this episode by Jack Shannon - co founder and CEO of Recess.io, a brand activation platform focused on omnichannel sampling. This episode is sponsored by Recess. Follow Jack on LinkedIn at: https://...

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Feb. 28, 2024

Using Science to Do Good with Consumer Reports’ Former Chief Scientif…

The CPG Guys are joined in this episode by James H. Dickerson, PhD, former Chief Scientific Officer at Consumer Reports. Follow James on LinkedIn at: https://www.linkedin.com/in/james-h-dickerson-phd/ James answers these ques...

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Feb. 24, 2024

The Power of Clean Rooms As An Identity Solution with LiveRamp's Dani…

The CPG Guys welcome Daniella Harkins from LiveRamp to discuss the clean room revolution in identity - for both company-company and internal data connectivity. We specifically focus on LiveRamp's recent acquisition of clean ...

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Feb. 17, 2024

Serial Entrepreneurism with Happy’s Craig Dubitsky

The CPG Guys are joined by Craig Dubitsky, a serial entrepreneur who created Eis Lip Blam, Hello oral care products and now happy Coffee (along with actor Robert Downey Jr.) Follow Craig on LinkedIn at: https://www.linkedin.c...

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Feb. 9, 2024

Retail Media Trends Survey with P2PI's Cyndi Loza

The CPG Guys welcome Cyndi Loza, Managing Editor - Member Content at Path to Purchase Institute, which offers consumer product marketing executives and brandmanagers a holistic, 360-degree view of the shopper journey. Follow ...

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Feb. 3, 2024

Omnichannel Leadership with Cornell's Dan Hooker & Karan Girotra and …

The CPG Guys were joined for this episode by Karan Girotra, the Charles H. Dyson Family Professor of Management at Cornell University's SC Johnson School of Business, Dan Hooker, Senior Lecturer & Executive Education Program ...

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Jan. 31, 2024

Handicapping Conferences & Industry Events

The CPG Guys review 11 major industry conferences & events to help our audience understand the attendee archetypes, subjects and format to help them make judicious decisions about investing in these open industry venues for c...

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Jan. 27, 2024

Identity, Connectivity and Personalization With LiveRamp's Kevin Dunn

The CPG Guys welcome Kevin Dunn from LiveRamp to discuss the changing world f identity in personalized marketing, including LiveRamp's recent acquisition of clean room provider Habu. LiveRamp enables companies and their partn...

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Jan. 24, 2024

Building a Midwest Beverage Business with Top Note's Mary Pellettieri

The CPG Guys are joined in this episode by Mary Pellettieri, co-founder and CEO of La Pavia Beverage Inc., maker of the Top Note Tonics brand of mid-calorie soft drinks and mixers. This episode is sponsored by the Cornell Joh...

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Jan. 20, 2024

Private Equity Market Condition for CPGs with Stride’s Sharon Fox

The CPG Guys welcome Sharon Fox, operating partner of Stride consumer partners. Stride Consumer partners is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business ...

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Jan. 17, 2024

CES 2024 Recap - Retail Media Rules

Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024. This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 13-15 at Cornell Tech in Ne...

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Jan. 13, 2024

AI-Powered Automation for Operations with iOPEX's Shiva Ramani - did …

The CPG Guys welcome Shiva Ramani, CEO at iOPEX Technologies, a new-generation business solutions provider offering optimized management and Automation services. Founded in 2009, the demand for their specialized optimization ...

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Jan. 10, 2024

Sellers Stories from Amazon Accelerate

The CPG Guys’s PVSB and Fresh 4 co-host Andrea K. Leigh of Allume Group speak with 3 Amazon Sellers at the 2023 Amazon Accelerate Conference in Seattle Washington. They speak about how selling through Amazon’s 3P marketplace ...

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Jan. 6, 2024

What's In Store For Retail Media Networks? A Conversation With STRAT…

In this episode The CPG Guys are joined by Jonathan Rosen and Kevin Carbone from STRATACACHE to discuss both the future of retail media networks in the physical store and the "What's In Store For Retail Media Networks" event...

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Jan. 3, 2024

Affordable Wellness Merchandising with Walmart’s Vinima Shekhar

The CPGGUYS talk to Vinima Shekhar - Vice president of wellness at Walmart on new beginnings in wellness with a new year 2024 upon us. Most of us set health goals as our #1 priority - what does that mean …

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Dec. 30, 2023

The Biggest Stories of 2023

In this Recap Episode, Sri & PVSB review what they consider to be the top CPG/Retail stores of 2023: The end of Boxed.com Omnicom & Albertsons Media Collective partners with trade desk PepsiCo redesigns logo Giant Eagle circu...

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