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The CPG Guys

Season 1

Dec. 29, 2020

The "Omnies" Awards - Part 1 CPG Brands

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast...

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Dec. 28, 2020

Beverage Boss with Calypso Lemonade's Bridget McCarthy Lasda

The CPG Guys Sri & PVSB welcome Bridget Lasda , Chief Customer Officer for King Juice/Calypso Lemonade for this episode. Bridget started her career at The Coca-Cola Company and then Heineken USA before joining King Juice. Que...

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Dec. 25, 2020

Shopper Marketing Insights with Ken Coogan

The CPG Guys welcome Ken Coogan from Coogan Partners . Ken recently fielded a survey with CPG shopper marketing professionals and joins the podcast to share the results with our audience. Questions covered in the interview wi...

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Dec. 21, 2020

Digital Drinking with Constellation Brands' Wayne Duan & Sara Master

The CPG Guys Sri Rajagopalan & Peter V.S. Bond are joined in this episode by Wayne Duan VP of eCommerce & Digital Commerce and Sara Master Director of eCommerce Marketing & Catalog Management, both from Constellation Brands ,...

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Dec. 14, 2020

Retail Media Platforms with IRi's Michael Ellgass

The CPG Guys Sri & PVSB are joined in this episode by Michael Ellgass , EVP of Technology & Retail Media Platforms at IRi . Michael speaks about the growth in retail media capabilities that brands can leverage to win …

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Dec. 7, 2020

Servant Leadership with Coca-Cola's Brian Sappington

The CPG Guys Sri & PVSB welcome Brian Sappington to the podcast. Brian is a 2 decade veteran of The Coca-Cola Company , working in various sales roles across most retail verticals. Last year, he assumed the newly-created role...

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Nov. 30, 2020

Digital Shelf Management with Profitero's Mike Black

The CPG Guys Sri & PVSB are joined in this episode by Mike Black , the SVP of Marketing at Profitero , a SaaS platform that helps brands manage their product "4 Ps" on digital shelves at over 8,000 retail …

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Nov. 27, 2020

Retail Analytics with Texas A&M's Dr. Venky Shankar

The CPG Guys, Sri & Peter, are joined this week by Coleman professor at Texas A&M Center for Retailing Studies - Venkatesh (Venky) Shankar to discuss retail analytics in a transformative era. Questions that Sri & Peter pose t...

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Nov. 23, 2020

Giving Thanks - Holiday Retail Roundup

The CPG Guys Sri & PVSB explore the latest performance results for a number of important retailers: Albertsons Instacart Loblaw Walmart Target Home Depot BJ's Wholesale Club Go Puff Amazon Pharmacy The also give thanks to the...

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Nov. 16, 2020

Sam's Club Media with Steven H. Carroll

The CPG Guys Sri & PVSB are joined in this episode by Steven H. Carroll Associate Director - Retail Media and Advertising Product at Sam's Club . Steven discusses all of the targeted media capabilities that Sam's Clubs offers...

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Nov. 10, 2020

Walmart Media Group with Matthew Smith

The CPG Guys Sri & PVSB are joined in this episode by Matthew Smith , industry manager of beauty & pharma at Walmart Media Group . Interested in learning more about Walmart Media group? Visit: http://www.walmartmedia.com Here...

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Nov. 2, 2020

Amazon Readiness with OrcaPacific's John Ghiorso

The CPG Guys Sri & PVSB are joined this week by John Ghiorso , founder & CEO of OrcaPacific , a MightyHive company, Questions explored: “Why do brands selling on Amazon seek the assistance of a consultancy like Orca Pacific …

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Nov. 1, 2020

Profitability Part 5 - eCommerce Trade Allowances

In the final episode of the 5 part series on eCommerce profitability, Sri & Peter discuss how to address trade allowances & chargebacks. For the. companion material, please visit http://cpgguys.com CPGGUYS LLC expressly discl...

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Oct. 28, 2020

Omnichannel Transformation with Walmart's Whitney Cooper

The CPG Guys Sri & PVSB welcome Whitney Cooper , Director of Omnichannel Transformation & Acceleration at Walmart . To learn more about Walmart Media Group brand solutions, visit walmartmedia.com To find our content, please v...

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Oct. 26, 2020

eCommerce Insights with J&J's Cristina Marinucci

The CPG Guys Sri & PVSB are joined by Cristina Marinucci , NA Head of eCommerce Insights for Johnson & Johnson consumer goods. Questions covered in the discussion Your career has intersected several brands and analytics compa...

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Oct. 23, 2020

Profitability Part 4 - DTC eCommerce

The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC. Topics covered include: The types of DTC eCommerce The ‘hot issues top of mind’ Margins and DTC How to approach...

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Oct. 21, 2020

Owning Leadership with Catherine Roggero-Lovisi

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use t...

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Oct. 19, 2020

The Power of Engaging Packaging with SGSco’s Hollie Gonzales & Rob Mc…

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use t...

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Oct. 16, 2020

Profitability Part 3 - eCommerce & Media

Part 3 in a 5 part eCommerce profitability series CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any indivi...

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Oct. 14, 2020

Where Shoppers are Going with Wendy Liebmann from WSL Strategic Retail

The CPG Guys Sri & PVSB are joined in this episode by Wendy Liebmann , CEO and Chief Shopper at WSL Strategic Retail and host of the shopper-centric podcast Future Shop. The three retail/CPG industry thought leaders explore a...

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Oct. 12, 2020

Alcohol eCommerce with Drizly's Cathy Lewenberg

The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly , the alcohol delivery eCommerce marketplace Topics discussed: After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you dec...

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Oct. 9, 2020

Profitability Part 2 - eCommerce Supply Chain

Sri & Peter explore the supply chain components of eCommerce CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of...

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Oct. 7, 2020

Holiday 2020 Shopper Spending Plans with Carol Krakowski from PowerRe…

Carol Krakowski , Director of Insights at PowerReviews , joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The following questions are...

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Oct. 5, 2020

Entrepreneurial Passion with Gia Cyrier from Twenty20

Sri and Peter are joined by Gia Cyrier - founder of Twenty20 Boutique, an online fashion apparel retailer CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, ...

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