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The CPG Guys

Season 1

Oct. 2, 2020

Profitability Part 1 - The Econometrics of eCommerce

In the first part of The CPG Guys series on eCommerce profitability, Sri & PVSB tackle the econometrics of eCommerce with a detailed breakdown of an eCommerce pro forma. Companion documents may be found on http://CPGguys.com ...

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Sept. 28, 2020

Rewarding Shoppers for Brand Loyalty with Pat Burke from Fetch Rewards

The CPG Guys Sri & PVSB are joined by Patrick Burke , Chief Revenue Officer at Fetch Rewards , a mobile app-based brand-building loyalty platform. In this episode, we cover the following topics with Patrick: Where does Fetch ...

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Sept. 21, 2020

Mastering Omnichannel Perishables with Bimbo Bakeries' Omar Haque

The CPG Guys Sri & PVSB are joined by Omar Haque , VP of eCommerce for the Acelerada business unit of Grupo Bimbo's Bimbo Bakeries USA division. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any ...

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Sept. 14, 2020

Instacart Advertising with Josh Rider

Josh Rider head of brand partnerships at Instacart joins Sri & PVSB on the CPG Guys podcast to discuss the explosive growth of eCommerce grocery sales in the pandemic era. Questions answered by Josh include: The pandemic radi...

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Sept. 8, 2020

Successful Selling on Amazon with Kiri Masters

Sri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters , Founder of Bobsled Marketing , an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast. Topics covered include: What really is …

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Sept. 4, 2020

Balance of Year '20 Outlook with Chris Perry

Chris Perry returns to the podcast for a second guest-host engagement, joining Sri Rajagopalan as they explore what the rest of 2020 has in store for the omnichannel commerce world. www.cpgguys.com CPGGUYS LLC expressly discl...

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Aug. 31, 2020

In-Store Engagement with Ecrebo's David Buckingham

Peter is joined by guest co-host Chris Perry , co-founder of FirstMovr , as they interview David Buckingham , CEO of Ercebo , a consumer engagement platform that leverages register receipts to deliver real-time personalized o...

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Aug. 24, 2020

Marketing Asset Management with Coca-Cola's John Mount

The CPG Guys , Sri and PVSB , are joined by John Mount , VP of Sports Marketing and Regional Assets at the Coca-Cola Company . Topics discuss include: Why move from sales to marketing? In 2018, he assumed responsibility …

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Aug. 19, 2020

The Current State of Retail

The CPG Guys Sri and Peter discuss current topics of interest in the omnichannel retail world. Walmart quarterly earning release and Wall Street's unexpected reaction Is Amazon still the odds-on favorite to win in eCommerce? ...

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Aug. 13, 2020

Operational Excellence with Emerson Group's Anu Bliss

Sri and Peter speak with Anu Bliss, GM of eCommerce at The Emerson Group CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages ar...

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Aug. 10, 2020

eCommerce Talent with Suzanne Crettol

Sri & Peter welcome Suzanne Crettol to the podcast CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any indiv...

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Aug. 3, 2020

The Entrepreneurial Calling with Jeff Smith

What happens when a 35 year #cpgindustry #brandbuilder from Procter & Gamble and Johnson & Johnson the ex group chair of consumer NA Jeff B. Smith runs a few startups 1.) Incredibly rewarding 2.) Never worked harder 3.) Learn...

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July 27, 2020

Luxury Brand Management with Revlon's Oshiya Savur

This week we discuss the world of luxury #brandmarketing with Oshiya Savur - VP of luxury marketing at Revlon Inc. : In this clip she explains how shopper psychography reveals a surprising result that 'you don't need a millio...

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July 20, 2020

Mastering Selling on Amazon with Pharmapack's Aisha Khan

Wondered how the world of third party marketplaces works on Amazon? Want to sell incremental distribution in eCommerce? You're not sure if this right for you? Need the secret sauce of how to do this without disturbing the equ...

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July 17, 2020

Building Female-Focused Brands with Krista Karpan

Ever thought about Milking your media? That’s how Sri and Peter 's conversation with the CEO of Milked Media Krista Karpan started. Some takeaways : 1. Career paths are no longer linear 2. She’s worked with Randi Zuckerberg 3...

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July 13, 2020

Customer Data Science with dunnhumby's José Luis-Gomes

All week Peter V.S. Bond & Sri Rajagopalan bring to you our discussion with Jose Luis-Gomes president NA dunnhumby We discussed various topics : 1.) The mission of #dunnhumby 2.) What has the pandemic done to shopper behavior...

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July 6, 2020

Talking Shop with Anil Aggarwal

Peter and Sri discuss the transformation of retail with Anil Aggarwal - this entire week, every day we bring to you how Shoptalk & Groceryshop are completely changing the #cpgindustry - from #cpgbrands to #omnichannelretail t...

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July 1, 2020

Bryan Gildenberg Part VI of VI Predictions

The future of #omnichannel retail is happening now. At times it feels #amazon is leading it completely with #ecommerce at the forefront. Bryan Gildenberg predicts what may happen in #consumergoods go forward with Peter & Sri ...

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June 29, 2020

Bryan Gildenberg Part V of VI Media 2020

They're back. In this episode 5 of 6, Peter , Sri & Bryan Gildenberg take on the ever transforming world of media. Traditionally owned by CMO's and brand marketing, AMG and the amazon media group led by search changed who …

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June 24, 2020

Bryan Gildenberg Part IV of VI Brand Transformation

Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but have brands responded? We...

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June 22, 2020

Bryan Gildenberg Part III of VI Retail Transformation

Sri and PVSB speak with Bryan Gildenberg , SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part III - Shopper-Centric Retail Transformation...

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June 17, 2020

Bryan Gildenberg Part II of VI Amazon Transformation

Sri and PVSB speak with Bryan Gildenberg , SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part II - Amazon's Role in Omnichannel Transform...

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June 15, 2020

Bryan Gildenberg Part I of VI The Omnichannel Shopper

Sri and PVSB speak with Bryan Gildenberg , SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part I - The Omnichannel Shopper Questions answe...

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June 10, 2020

Amazon 3P Marketplace

Sri Rajagopalan & Peter V.S. Bond explore the world of Amazon's 3P marketplace, discussing how brands should consider the various options for selling through this dominant eCommerce platform. Questions answered: Describe 3P m...

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